An anonymous director reports

HEALTHING LAUNCHES THE HEALTHING NETWORK TO CONNECT BRANDS WITH ENGAGED HEALTH-FOCUSED CANADIANS

Postmedia Network Canada Corp. has noted Healthing has launched The Healthing Network, a new multiplatform advertising and content ecosystem designed to help health brands reach engaged Canadian audiences in a credible and compliant environment.

This launch expands Healthing beyond its role as a health news site and offers marketers access to first party audience data, established content channels and targeted recruitment tools developed specifically for the Canadian health sector.

"In health care, trust and credibility matter more than ever," said Ayman Saab, managing director at Healthing. "Canadians are looking for reliable information, and advertisers need platforms that respect privacy and regulatory standards. The Healthing Network brings these elements together, pairing trustworthy content with compliant data solutions, so brands can confidently reach the people who are actively seeking health information through a full-funnel solution."

By bringing together audience reach, first party insights and category-specific content areas, The Healthing Network provides advertisers with a structured way to engage patients, caregivers and health professionals throughout their information journey.

The Healthing Network adheres to DAAC AdChoices standards, Ad Standards guidelines and Health Canada's advertising requirements, ensuring that data practices and content programs meet established regulatory and industry requirements.

These capabilities are delivered through five core pillars that make up The Healthing Network, each designed to support different stages of audience engagement.

Healthing.ca

Healthing.ca provides a high-reach, trustworthy news environment that allows brands to connect with patients, caregivers and Canadians who are actively interested in health information.

HealthingDNA

HealthingDNA uses first party data to create condition-based audience segments, such as diabetes, oncology, mental health and women's health, allowing marketers to reach people who are researching specific topics.

Verified Voice

Verified Voice offers a year-round thought leadership program that enables hospitals, associations and health organizations to publish expert content and build public trust.

Workforce by Healthing

Workforce by Healthing provides a targeted recruitment solution that connects employers with job seekers who are already engaged in health-related content.

Healthing Labs

Healthing Labs delivers custom branded on-line content hubs that allow partners to share educational materials and position themselves as credible subject matter experts.

About Postmedia Network Inc.

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada, is a Canadian news media company representing more than 110 brands across multiple print, on-line and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. Its expertise in home delivery and expanding distribution network powers Postmedia parcel services.