Mr. Robert Groesbeck reports

PLANET 13 LAUNCHES REVAMPED LOYALTY PROGRAM OFFERING UNBEATABLE VALUE, IMMERSIVE EVENTS, AND A BOLD PRICE MATCH GUARANTEE

Planet 13 Holdings Inc. has relaunched its loyalty program. Beginning Friday, July 11, all Planet 13 stores will match any third party advertised price -- a move that firmly positions Planet 13 as the destination offering the best product, best experience, best price.

"Our customers deserve more than just good prices-they deserve unbeatable value and world-class experiences," said Bob Groesbeck, co-chief executive officer of Planet 13.

New loyalty program highlights:

• Price match guarantee: Planet 13 will match any third party advertised price on comparable products, right in store;
• 50-per-cent off for all loyalty members: available to anyone in Nevada enrolled in the loyalty program -- sign up is free and instant.
• Easy to qualify: spend $100 or more and automatically qualify for your 50-per-cent off next purchase;
• Broad eligibility: discount applies to nearly the entire in-store product range.

Upcoming events and experiences

As part of its loyalty-driven ecosystem, Planet 13 is doubling down on customer appreciation, discounts and experiences:

• Planet the 13th day: a monthly nationwide celebration of the brand and its loyal community, featuring product launches, giveaways and interactive installations;
• Retrograde day: recurring during months with 31 days, this event promises out-of-this-world surprises and experiential activations.

"Loyalty isn't just about discounts -- it's about delivering consistently elevated experiences," added Larry Scheffler, co-chief executive officer. "From concerts to cultural events, our goal is to keep fans excited to return -- month after month."

The revamped loyalty program and price match guarantee both go into effect on Friday, July 11, 2025. Customers can enroll for free in-store or on-line and immediately begin unlocking savings and VIP access to events.

About Planet 13 Holdings Inc.

Planet 13 is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations across its locations in California, Nevada, Illinois and Florida. Home to the nation's largest dispensary, located just off The Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, DAZED!, the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metro area. Planet 13 operates 33 dispensaries across Florida, a key market in its expansive footprint, bringing its total to 37 locations nationwide. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under United States federal law. Planet 13's shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH.

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