00:39:13 EST Sat 07 Mar 2026
Enter Symbol
or Name
USA
CA



Pesorama Inc
Symbol PESO
Shares Issued 171,122,761
Close 2026-03-06 C$ 0.35
Market Cap C$ 59,892,966
Recent Sedar+ Documents

Pesorama appoints Fernandez as CFO

2026-03-06 19:49 ET - News Release

Mr. Rahim Bhaloo reports

PESORAMA ANNOUNCES APPOINTMENT OF EDUARDO FERNANDEZ AS CHIEF FINANCIAL OFFICER

Pesorama Inc. has appointed Eduardo Fernandez as chief financial officer of the company, effective Monday, March 9, 2026.

Mr. Fernandez brings extensive financial leadership experience across multinational and high-growth enterprises, with a strong record of operational transformation, capital markets execution and disciplined governance.

Mr. Fernandez has worked in the accounting and finance industry for over 10 years. Mr. Fernandez began his professional career as treasurer and head of OTC for Mexico at Kraft Heinz, a leading company in the multinational consumer packaged goods industry. He later worked as interim managing director and chief financial officer at Lingo Leasing, one of Mexico's largest leasing companies specializing in foreign financing and public debt. Most recently, Mr. Fernandez was the chief financial officer in Mexico and later LatAm for Wework, an international leader in the market of co-working office spaces. As CFO, Mr. Fernandez oversaw financial operations for a portfolio of four countries, managing an annual budget of $200-million (U.S.). He was then promoted as his last role to country manager. Mr. Fernandez holds a bachelor's degree in financial administration from ITESM Campus Guadalajara, and is fluent in English, Spanish and Portuguese.

Rahim Bhaloo, founder, chief executive officer and executive chairman, stated: "We are delighted to welcome Eduardo as our new chief financial officer. His proven track record in driving financial discipline, strengthening governance and enabling sustainable growth positions him to be an immediate catalyst for our next phase. Eduardo joins us at a pivotal inflection point for Pesorama. His deep expertise in institutional financial frameworks and his history of scaling complex operations in Mexico make him the ideal architect for our next phase of growth. We expect Eduardo to play a critical role in optimizing our capital structure and driving the operational efficiencies that will ultimately deliver long-term value to our shareholders."

Mr. Fernandez will oversee Pesorama's finance, accounting, treasury, capital markets activities and reporting functions, and will work closely with the executive leadership team and the board of directors of Pesorama on long-term planning and execution. He will be based in Mexico City.

In connection with his appointment, the company has granted to Mr. Fernandez incentive stock options to purchase an aggregate of 1.25 million common shares of the company.

The options are exercisable until March 9, 2031, at a price of 35 cents per share and shall vest as follows: one-fourth on the first anniversary of the date of grant; one-fourth on the second anniversary of the date of the grant; one-fourth on the third anniversary of the date of the grant; and one-fourth on the fourth anniversary of the date of the grant.

The options are granted pursuant to the company's stock option plan, which was most recently approved by shareholders at the company's annual and special meeting held on Aug. 8, 2023.

About Pesorama Inc.

Pesorama, operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. Pesorama launched operations in 2019 in Mexico City and the surrounding areas targeting high-density, high-traffic locations. Pesorama's 32 stores offer consistent merchandise offerings, which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery, and more.

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