Ms. Erica Fattore reports

PESORAMA ANNOUNCES GRAND OPENING OF STORE #23 ON DECEMBER 1ST IN IZTAPALAPA

Pesorama Inc. will hold the grand opening of store No. 23 on Dec. 1, in Iztapalapa.

Pesorama is a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand.

The 425-square-metre site in Iztapalapa, located in the Complejo Industrial Tecnologico neighborhood. This municipality has a population of approximately 1,835,486 inhabitants. The Iztapalapa store is located 16 kilometres from the centre of Mexico City.

Erica Fattore, president and chief executive officer of Pesorama, stated: "We are thrilled to bring our latest JOi Dollar Plus store to Iztapalapa, and expand our footprint for Mexico's customers. Our JOi Dollar Plus stores showcase innovation in the dollar store industry, and are meeting the needs and wants of our customer profile. Our customers are aspirational, they like things that project a sense of luxury and trendiness, but at a deep discount. Our product mix and private labels have proven to serve our customers well, as our stores are becoming busier and more well-known in the markets we operate in today. Our customers keep coming back, and are bringing friends and family with them. We are extremely pleased with our visibility and successes achieved to date. This is only the beginning for Pesorama, and we can't wait to open more stores and continue to expand across Mexico.

"Our stores are bright, vibrant, organized and customer-experience driven -- something one may not typically expect from a dollar store. Not only are we making our mark in the Mexican market, but we are also bringing a refreshed approach to a segment of the brick-and-mortar retail shopping experience that needs reinvention," added Ms. Fattore.

"We are proud to celebrate our 23rd store opening at the start of the holiday season," said Rahim Bhaloo, founder and executive chairman of Pesorama. "As a brick-and-mortar retailer, we're seeing strong foot traffic in our stores as we focus on prime locations, such as great malls and other community hubs, for the everyday customer -- our Iztapalapa location is a perfect example of that. Looking ahead, we remain confident in our expansion plans and continue to see plenty of opportunity to grow our business in Mexico."

Join the company's live stream on Instagram

A live stream of the ribbon cutting and new store opening celebration will be held on JOi's Instagram page on Friday, Dec. 1, at 3 p.m. ET. Join the company in celebrating and follow along on Instagram.

About Pesorama Inc.

Pesorama, operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. Pesorama launched operations in 2019 in Mexico City and the surrounding areas, targeting high-density, high-traffic locations. Pesorama's 22 stores (23rd store opening on Dec. 1, 2023) offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery, and more.

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