Ms. Erica Fattore reports

PESORAMA ANNOUNCES GRAND OPENING OF STORE #22 ON NOVEMBER 17TH IN TLALNEPANTLA

Pesorama Inc. will have a grand opening of store No. 22 on Nov. 17 in Tlalnepantla.

The 458-square-metre site in Tlalnepantla is the company's first JOi stand-alone store, located in the first square of the municipality of Tlalnepantla. This municipality has a population of approximately 672,200 inhabitants. The Tlalnepantla store is located 13 kilometres from the centre of Mexico City, in front of the municipal office and around numerous retailers including Coppel and Elektra. The area also includes schools, banks and hospitals that make the neighbourhood environment a necessary destination for all the inhabitants of Tlalnepantla.

"We are excited to open a new JOi Dollar Plus Store in Tlalnepantla, and expand our reach to the Mexican consumer segment," said Erica Fattore, president, and chief executive officer of Pesorama. "The new store is located in a dense urban area that has a large population who could benefit from our JOi brand. We will continue to evaluate new opportunities to scale our business and enter new local markets in Mexico where we see a high population of consumers who fit our customer profile."

"The opening of our 22nd Joi Dollar Plus Store in Mexico, bodes well for our overall expansion and provides greater accessibility to Mexican consumers who want to shop at our stores," said Rahim Bhaloo, founder and executive chairman of Pesorama. "There are multiple new locations with a high density of potential customers, where we would like to open our stores to drive continued growth and success."

Join the company's live stream on Instagram!

A live stream of the ribbon cutting and new store opening celebration will be held on JOi's Instagram page on Friday, Nov. 17, at 3 p.m. ET.

About Pesorama Inc.

Pesorama, operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. Pesorama launched operations in 2019 in Mexico City and the surrounding areas targeting high-density, high-traffic locations. Pesorama's 21 stores (22nd store opening on Nov. 17) offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery, and more.

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