Mr. Tim Emberg reports

ORGANIGRAM'S POPULAR SHRED BRAND SURPASSES $200 MILLION IN YEARLY RETAIL SALES

Organigram Holdings Inc. is celebrating a monumental achievement as its Shred brand surpasses the $200-million mark in yearly retail sales.

Shred revolutionized the cannabis industry in September, 2020, when it launched as the first brand to offer high-quality, convenient, milled flower in three bold flavour territories, produced using only high-quality whole flower. By being the first to market with this innovation, Shred swiftly captured the attention of consumers seeking convenience, quality, flavour and value. From there, the brand expanded to include other popular, as well as innovative, product categories such as prerolls, infused prerolls, gummies and hash, with its patent-pending, award-winning Rip-Strip hash.

"Underpinning Shred's great product lineup is its unique brand positioning, one that continues to resonate deeply with cannabis consumers across the country," said Tim Emberg, chief commercial officer of Organigram. "Back in 2020, we recognized an untapped niche in the industry, and seized the opportunity to build and deliver a bold new brand that set us apart from the competition. But we didn't stop there and continued to deliver an ongoing pipeline of consumer-focused innovations such as Heavies IPRs, Rip-Strip hash and, most recently, a whole-flower derived THCV [tetrahydrocannabivarin] lineup, all designed to delight our self-proclaimed Shred-heads," he added.

"Our commitment to innovation is unwavering. We constantly strive to push the envelope, delivering products that exceed expectations and redefine industry standards, which is why we were able to reach this significant milestone," he concluded.

About Organigram Holdings Inc.

Organigram's wholly owned subsidiaries include Organigram Inc., a licensed producer of cannabis, cannabis-derived products and cannabis-infused edibles in Canada.

Organigram is focused on producing high-quality cannabis for patients and adult recreational consumers, as well as developing international business partnerships to extend the company's global footprint. Organigram has also developed and acquired a portfolio of legal adult-use recreational cannabis brands, including Edison, Holy Mountain, Big Bag O' Buds, Shred, Shred'ems, Monjour, Laurentian, Tremblant Cannabis and Trailblazer. Organigram operates facilities in Moncton, N.B., and Lac-Superieur, Que., with a dedicated edibles manufacturing facility in Winnipeg, Man. The company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).

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