Ms. Megan McCrae reports

ORGANIGRAM RELAUNCHES ONE OF CANADA'S FIRST CANNABIS BRANDS, TRAILBLAZER

Organigram Holdings Inc. has relaunched one of Canada's best known cannabis brands, Trailblazer, exemplifying the company's commitment to keeping consumer insights at the heart of its brand and product development strategy. More than a year in the making, Trailblazer's modernized brand identity and revitalized product lineup represent a significant opportunity to connect with a large and important consumer segment whose needs were previously unmet by the Organigram brand portfolio. Featuring tetrahydrocannabivarin gummies, cannabigerol-infused prerolls and a high-potency 0.5-gram preroll, Trailblazer will re-enter the market with a range of differentiated offerings.

According to the company's segmentation research, the target audience for the new Trailblazer brand identity represents approximately $1.2-billion in total cannabis retail sales. One key differentiating factor for this segment is the prioritization of whole-plant wellness and the self-administered benefits of the cannabis plant for restorative needs such as relaxation as opposed to pure recreational product enjoyment. They also prefer high-tetrahydrocannabinol products and the presence of minor cannabinoids.

The new Trailblazer portfolio consists of three new products, with additional products expected to be launched in Organigram's coming fiscal year:

1. Cherry Comfort -- diamonds plus distillate infused THC plus CBG prerolls:
   • Three 0.5-gram prerolls;
   • 30 per cent THC, 5 per cent CBG with a total cannabinoid potency of 35 per cent;
   • Each 0.5-gram cone is infused with THC plus CBG distillate and tetrahydrocannabinolic acid diamonds.
2. Zen Garden Grapefruit -- 2:1 THCV:THC sugar-free gummies:
   • Four sugar-free gummies;
   • Five milligrams of THCV and 2.5 mg of THC per gummy;
   • THCV derived from whole flower grown in Moncton;
   • Made with natural flavours, THCV and THC distillate.
3. Dank Dreams -- a potent and convenient single preroll:
   • 0.5-gram preroll;
   • Curated indica flower;
   • High potency with 22 to 26 per cent THC.

"By understanding the unique preferences and aspirations of our Trailblazer target audience, we strived to create a deeply rewarding brand experience that fosters a sense of understanding, positivity and empowerment. The brand positioning reflects the emotional aspirations of this consumer segment, reflecting a brand that is designed for a modern legal cannabis consumer. Trailblazer aims to create a positive and uplifting experience for its consumers, supporting them in their cannabis journey," says Megan McCrae, senior vice-president, marketing and communications, at Organigram.

About Organigram Holdings Inc.

Organigram Holdings is a Nasdaq Global Select Market- and Toronto Stock Exchange-listed company whose wholly owned subsidiaries include Organigram Inc. and Laurentian Organic Inc., licensed producers of cannabis and cannabis-derived products in Canada, and The Edibles and Infusions Corp., a licensed manufacturer of cannabis-infused edibles in Canada.

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