Mr. Craig Goodwin reports

NATURALLY SPLENDID APPOINTS VP OF E-COMMERCE

Naturally Splendid Enterprises Ltd. has appointed Kris Tarr to the position of vice-president of e-commerce with the company.

Mr. Tarr initially joined Naturally Splendid as an adviser in November, 2020, and increased his role on Feb. 3, 2021, as announced in an earlier news release. With this announcement, Mr. Tarr increases his role further developing and implementing the company's e-commerce and social media strategies as VP of e-commerce.

Mr. Tarr has worked for globally recognized organizations such as Coca-Cola, Disney and Nickelodeon. In his career, he has pioneered e-commerce and social media strategies for a wide variety of clients ranging from global corporations to regional enterprises. This range of experience fits well with Naturally Splendid strategies as the process of building out a sophisticated on-line and e-commerce presence continues.

A survey by Dalhousie University reported that in 2019, barely 4 per cent of Canadians were buying food on-line. As of April, 2020, the report cited that 22 per cent of Canadians are thinking of purchasing food on-line regularly even after the pandemic crisis is over.

Mr. Tarr states: "I have been at the forefront of e-commerce and digital marketing for over two decades. In my time I have witnessed the shift in consumer trends to on-line purchases but never as dramatic as the last year during the pandemic. The need to shop safely began the acceleration of this trend. However, I firmly believe now that shoppers have become more accustomed to on-line shopping, this trend will continue to gain in popularity, and I look forward to bringing my decades of experience to Naturally Splendid to optimize this opportunity."

Naturally Splendid chief executive officer, Craig Goodwin, states: "An on-line strategy has never been more important. Issues like safety, availability and convenience are increasingly important considerations for a growing number of shoppers. In the time we have worked with Kris, he has exceeded expectations as we continue to build out our e-commerce strategies. We are most fortunate to have Kris leading the team during such a pivotal time as consumer trends continue to drive increased e-commerce transactions."

About Naturally Splendid Enterprises Ltd.

Founded in 2010, Naturally Splendid operates a safe quality food-level-2-certified food manufacturing facility just outside Vancouver, B.C., in Canada. The company has established numerous healthy, functional foods under recognized brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me and Woods Wild Bar, and most recently Natera Plant Based Foods, a line of delicious plant-based meat alternatives for the rapidly growing plant-based market segment.