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Naturally Splendid Enterprises Ltd
Symbol NSP
Shares Issued 56,062,531
Close 2015-10-21 C$ 0.285
Market Cap C$ 15,977,821
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ORIGINAL: Naturally Splendid's Pet Care Line Exceeds Internal Expectations and Adds 55 Accounts in 60 Days

2015-10-22 09:31 ET - News Release

(via Thenewswire.ca)




VANCOUVER, BRITISH COLUMBIA / TheNewswire / October 22, 2015 - Naturally Splendid Enterprises Ltd. (the " Naturally Splendid ") (FRANKFURT:50N) (TSX VENTURE:NSP) (OTC:NSPDF) is pleased to provide the following update.

Naturally Splendid's 100% owned pet care line, PawsitiveFX TM , is now carried in over 80 retail stores in Western Canada thanks to an aggressive push from the distributor Anipet Animal Supplies. Anipet's team has opened 55 new stores since September 1 st including a range of large chain stores such as Mr. Pets, Bosleys by Pet Valu, Pet food n' More, Petland and Global Pet. Founded in 1976, Anipet's reach extends across Canada throughout the Pet Specialty Channel, reaching over 1,000 retailers that include Global Pet Foods, Mr. Pets, Petland, Pet Food N' More, Tisol and Total Pet. Anipet ( www.anipet.com ) is the premium distributor of choice in western Canada for some of the industry's best-selling brands such as Merrick Pet Care, Natural Balance, Greenies, Petcurean and Petmate and WellPet.

PawsitiveFX(TM) Brand Manager Andy Birchall reports, "We are extremely pleased with the results Anipet is producing, most notably over the last sixty days. The brand is gathering momentum as evidenced with the addition of 55 new accounts in just two months."

Naturally Splendid CEO Craig Goodwin comments, "The pet industry in North America is massive and still growing. The Canadian market reached sales of $6.6 billion in pet related items in 2012 and is expected to grow to $8.3 billion by 2018. And according to The American Pet Products Association, annual sales in the American pet market exceeds $61 Billion dollars annually, with the majority of those sales targeted to nutrition and pet care, (1) . We believe the Pawsitive FX product line to be an excellent entry level point into this market ".

In addition, The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) will also be selling PawsitiveFX TM products in select branches, starting with their new retail location in the main Vancouver shelter. Naturally Splendid's intention is to have other BC SPCA branches follow suit, as well as SPCAs and humane societies elsewhere in Canada. BC SPCA is a not-for-profit organization dedicated to protecting and enhancing the quality of life for domestic, farm and wild animals in British Columbia. The BC SPCA provides emergency medical care, protection and shelter for more than 34,000 animals each year through our various branches and adoption centres throughout B.C.

PawsitiveFX(TM) Brand Manager Andy Birchall summarizes, "Interest and confidence in the PawsitiveFX TM line has been growing as a result of marketing efforts by the Naturally Splendid team, Anipet and consumer testimonials. Recent trade shows such as the PIJAC National Pet Industry show in Mississauga, ON and the West Coast Women's Show in Abbotsford, BC generated significant exposure and better than expected direct sales with the retail and wholesale customers who attended."

(1) "Canadian Pet Market Outlook 2014" by Packaged Facts.

About Naturally Splendid Enterprises Ltd.

Naturally Splendid is a multifaceted biotechnology company that is developing, producing, commercializing, and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient-dense foods, and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and non-psychoactive cannabinoid compounds in a broad spectrum of applications.

Naturally Splendid currently has four innovative divisions: (1) Natera(R) brand of retail hemp superfood products currently distributed throughout North America; (2) PawsitiveFX(TM) brand of pet care products; (3) BCI Division of plant-derived bulk ingredients including patent-pending HempOmega(TM); and (4) hemp-based cannabinoid pharmaceuticals and nutraceuticals. The Company's advanced technologies, industry expertise, and strategic partners allow for the creation of customized solutions with a consistent focus on quality and sustainability.

For more information please e-mail info@naturallysplendid.com or call 604-673-9573

On Behalf of the Board of Directors


J. Craig Goodwin

CEO, Director

Contact Information

Naturally Splendid Enterprises Ltd.

(NSP - TSX Venture; NSPDF - OTCQB; 50N Frankfurt)

2435 Beta Avenue
Burnaby, BC, V5C 5N1

Phone: (604) 570-0902

Fax: (604) 570-0934

E-mail: info@naturallysplendid.com

Website: www.naturallysplendid.com

Forward-Looking Statements

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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