Mr. Billy Hogan reports

NEPRA FOODS LAUNCHES FLAGSHIP PROPASTA BRAND ON AMAZON

Nepra Foods Inc. has begun the initial test Amazon launch of Propasta, the company's flagship consumer pasta brand.

The launch introduces Propasta's new consumer format through Amazon and represents another step in the company's continuing commercialization of the brand.

Originally developed for professional food-service applications, Propasta is now being introduced in a larger take-home format designed for households, active consumers and individuals seeking to incorporate more plant-based protein and dietary fibre into familiar meals.

"Propasta has been years in the making, from formulation and product development to learning how it performs in professional kitchens. Launching the new 16-ounce format on Amazon brings the product directly to consumers designed for everyday use," said Chadwick White, chief visionary officer of Nepra Foods.

A familiar food with a different nutritional profile

Propasta is gluten-free, vegan and free from the nine major food allergens. The formulation incorporates hemp protein alongside pea protein, providing plant-based protein while maintaining hemp as a core component of Propasta's nutritional profile.

Each labelled two-ounce (58-gram) dry serving provides 18 grams of protein and 10 grams of dietary fibre. A 3.5-ounce dry portion provides 30 grams of protein and 17 grams of dietary fibre.

Propasta was developed to provide a different nutritional profile in the familiar and versatile format of pasta. The product can be paired with traditional pasta sauces, incorporated into baked dishes or pasta salads, and reheated for subsequent meals.

The new 16-ounce resealable pouch provides a larger take-home format intended for households across several eating occasions. It also complements Propasta's existing food-service activities and wholesale business.

The company intends to use the initial launch to support consumer awareness and gather additional market feedback as it evaluates future production, marketing and distribution activities for the brand.

Propasta is now available through Amazon.com, with plans to expand to Amazon Canada and Walmart.com.

About Nepra Foods Inc.

Nepra Foods is building a diversified wellness platform designed to provide the infrastructure, expertise and resources that help consumer brands grow.

The company combines its foundation in specialty ingredients and product development with domestic manufacturing, supply chain services and consumer products. Through Nepra Wellness, these capabilities are being brought together under "one platform, many brands" to support Nepra-owned businesses and selected wellness-focused partners.

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