File: '\\swfile\EmailIn\20240401 084112 Attachment MediaValet - News Release - Receipt of Final Order.docx'

PRESS RELEASE

LEGAL_43432864.2

LEGAL_43432864.2

MediaValet Announces Receipt of Final Order Approving the Plan of Arrangement

Vancouver, BC - April 1, 2024 - MediaValet Inc. (TSX-V: MVP) ("MediaValet" or the "Company"), a leading provider of enterprise digital asset management ("DAM") and creative operations software, announces that it has received the final order from the Court of King's Bench in Alberta (the "Final Order") to approve the previously announced plan of arrangement (the "Arrangement") with an affiliate of STG Partners LLC (the "Purchaser"). The Purchaser will acquire all of the issued and outstanding common shares ("Shares") of MediaValet for cash consideration of $1.71 per Share.

Completion of the Arrangement is subject to the satisfaction of customary closing conditions for a transaction of this nature, including final approval of the Toronto Stock Exchange (the "TSX"). Subject to the satisfaction (or waiver) of the conditions precedent, it is expected that the Arrangement will be completed on April 2, 2024. Following completion of the Arrangement, it is expected that the common shares of MediaValet will be delisted from the TSX.

About MediaValet Inc.

MediaValet stands at the forefront of the cloud-native, software-as-a-service, enterprise DAM solutions, video content management, and creative operations industries. Built exclusively on Microsoft Azure and available across 61 Microsoft data center regions in 140 countries around the world, MediaValet delivers unparalleled enterprise-class security, reliability, redundancy, compliance, and scalability while offering the largest global footprint of any DAM solution. In addition to providing enterprise, cloud-native DAM capabilities at a global scale, desktop-to-server-to-cloud support for creative teams, overall cloud redundancy and management for all source, WIP, and final assets, MediaValet offers industry-leading integrations into Slack, Adobe Creative Suite, Microsoft Office 365, Wrike, Drupal, WordPress, and many other best-in-class 3rd party applications.

About STG Partners, LLC

STG is a private equity partner to market-leading companies in data, software, and analytics. The firm brings experience, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market-winning portfolio companies, STG creates sustainable foundations for growth that bring value to existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world-class management teams. STG's expansive portfolio has consisted of more than 50 global companies.

For further information, please contact:

Rob Chase

Tel: (604) 688-2321

rob.chase@mediavalet.com

Dave Miller

Tel: (519) 498-9989

dave.miller@mediavalet.com

Babak Pedram

Tel: (416) 646-6779

babak.pedram@mediavalet.com

Certain statements made in this press release are forward-looking statements within the meaning of applicable securities laws, including, but not limited to, statements with respect to the rationale of the Special Committee and the Board for entering into the Arrangement Agreement, the expected benefits of the Arrangement, the timing of various steps to be completed in connection with the Arrangement, and other statements that are not material facts. Often, but not always, forward-looking statements can be identified by the use of forward-looking terminology such as "may", "will", "expect", "believe", "estimate", "plan", "could", "should", "would", "outlook", "forecast", "anticipate", "foresee", "continue" or the negative of these terms or variations of them or similar terminology.

Although the Company believes that the forward-looking statements in this press release are based on information and assumptions that are reasonable, including assumptions that parties will be able to satisfy, in a timely manner, the conditions to the closing of the Arrangement, these forward-looking statements are by their nature subject to a number of factors that could cause actual results to differ materially from management's expectations and plans as set forth in such forward-looking statements, including, without limitation, the following factors, many of which are beyond the Company's control and the effects of which can be difficult to predict: (a) the possibility that the Arrangement will not be completed on the terms and conditions, or on the timing, currently contemplated, and that it may not be completed at all, due to a failure to satisfy, in a timely manner or otherwise, the conditions of closing necessary to complete the Arrangement or for other reasons; (b) risks related to tax matters; (c) the possibility of adverse reactions or changes in business resulting from the announcement or completion of the Arrangement; (d) risks relating to the Company's ability to retain and attract key personnel during the interim period; (e) the potential of a third party making a superior proposal to the Arrangement; (f) risks related to diverting management's attention from the Company's ongoing business operations; and (g) other risks inherent to the business carried out by the Company and factors beyond its control which could have a material adverse effect on the Company or its ability to complete the Arrangement.

The Company cautions investors not to rely on the forward-looking statements contained in this press release when making an investment decision in their securities. Investors are encouraged to read the Company's filings available under its profile on SEDAR+ at www.sedarplus.ca for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this press release and the Company undertakes no obligation to update or revise any of these statements, whether as a result of new information, future events or otherwise, except as required by law.