MISSISSAUGA, Ontario -- (Business Wire)

MedX Health Corp. (TSXV: MDX), “MedX” or the “Company”), a global leader in teledermatology and non-invasive skin analysis, today announced the appointment of Dr. Paul J. Matts, internationally recognized skin scientist, biochemist and educator, as Strategic Advisor to the Company.

Dr. Matts joined Procter & Gamble (P&G) in 1988 as a PhD biochemist and then spent more than three decades in the company’s Research & Development (R&D) divisions, where he applied his expertise to develop breakthrough measures of skin condition, optics and health. Across his 36 year career, he drove serial innovation across some of P&G’s most iconic brands in skin care, colour cosmetics, personal cleansing, hand and body care, and was sought out as a consultant for projects across P&G’s other product categories. He retired in 2024 as R&D Vice President and was honoured as a member of P&G’s Victor Mills Society, the company’s most prestigious recognition for scientific innovation.

A global authority on human skin optics, stratum corneum biology, sun protection and the psychology of skin perception, Dr. Matts has authored over 65 peer-reviewed publications, delivered more than 150 keynote presentations worldwide and is widely recognized as a leader in both dermatology and cosmetic science. His pioneering work on MedX’s technology, Spectrophotometric Intracutaneous Analysis (SIAscopy®) enabled, for the first time, the simultaneous, non-invasive measurement of melanin, hemoglobin and collagen, driving powerful new application in both the early detection of malignant melanoma skin cancer and the cosmetic sciences.

Dr. Matts has been a leader in the development of standardized global test methods for sun protection since 1993, at European Trade Association level (as the Chairman of the Cosmetics Europe (CE) Sun Protection Methods Task Force and then the Chairman of the CE Sun Protection Strategic Advisory Group) and at International Standards Organisation level (as the UK expert to the ISOTC217/WG5 working group, that has now developed and deployed 4 new SPF and UVA international standards). He is also an elected Fellow of the Royal Society of Chemistry and the Royal Society of the Arts, reflecting his leadership at the intersection of science, technology and public benefit.

Passionate about education, Dr. Matts has been a Lecturer for the London College of Fashion’s Cosmetic Science Degree and Masters courses since 1993, was appointed Visiting Professor to the UCL School of Pharmacy in 2007 and Visiting Professor to the London College of Fashion in 2010. In 2013, Dr. Matts established the annual P&G Better Lives Awards, recognising and supporting outstanding students across the London College of Fashion. In July 2025, Dr. Matts was recognized with an Honorary Doctorate by the University of the Arts London.

Beyond his academic and industry leadership, Dr. Matts co-founded “Action on Podo” in 2012, a registered Ethiopian non-governmental organization dedicated to eradicating podoconiosis, a devastating, preventable skin disease afflicting over 1.5 million people. Under his leadership, the on-going initiative has now successfully treated more than 40,000 patients.

“MedX is advancing the early detection of skin cancer at scale using its DermSecure® platform, coupled with MedX’s imaging technology (SIAcopy®),” said Dr. Matts. “I am delighted to contribute my experience in skin optics, sun protection and perception science to help accelerate MedX’s mission to reduce the global burden of skin cancer and preventable skin disease.”

John Gevisser, CEO of MedX Health, added: “Dr. Paul Matts is not only one of the world’s foremost authorities on skin science and sun protection, but also an educator and humanitarian who has dedicated his career to improving the lives of others. His expertise will strengthen MedX’s scientific foundation and help advance our goal of delivering accurate, trusted and widely-accessible skin cancer screening and the development of new skin assessment technologies for the health and beauty industry.”

About MedX Health Corp.:

MedX Health Corp., headquartered in Ontario, Canada, is a leader in non-invasive skin assessment and teledermatology. Its proprietary SIAscopy® technology, integrated into the DermSecure® platform, enables pain-free, accurate imaging of skin lesions for rapid dermatologist review. These products are cleared by Health Canada, the U.S. Food and Drug Administration, the Therapeutic Goods Administration and Conformité Européenne, for use in Canada, the U.S., Australia, New Zealand, the United Kingdom, the European Union and Turkey. MedX’s advanced telemedicine platform enables healthcare professionals to quickly and accurately assess suspicious moles, lesions, and other skin conditions through its proprietary imaging technology, SIAscopy®, and its secure, cloud-based patient management system, DermSecure®. SIAscopy® is the only technology capable of the simultaneous, non-invasive measurement of the concentration and spatial distribution of melanin, hemoglobin and collagen in the epidermis and dermis of human skin. Visit: https//www.medxhealth.com

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This Media Release may contain forward-looking statements, which reflect the Company's current expectations regarding future events. The forward-looking statements involve risks and uncertainties.

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Contacts:

MedX Health Corp.
John Gevisser, CEO- MedX Health Corp.
john.gevisser@medxhealth.com
(+1) 905-670-4428

Source: MedX Health Corp.