The National Post reports in its Thursday, March 5, edition that McDonald's chief executive officer Chris Kempczinski is being widely mocked on-line for a video he shared promoting the fast food chain's newest burger, the Big Arch. An unbylined item in the Post reports that Mr. Kempczinski says in the caption: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it's in a store near you?" He says in the video: "I love this product. It is so good. I'm gonna do a tasting right now, but I'm gonna eat this for my lunch, just so you know." He goes on to list the ingredients, such as a "unique" seeded bun before taking a minuscule bite. Commenters have mocked him for taking a bite so tiny the bun looked pretty much untouched. "That was the smallest first bite I've ever seen," said one. TikTok users sent up the CEO in parodies of his video. In one, which has topped more than one million likes, the commenter pretends she is "Chris K" and says of a McDonald's cheeseburger: "Whoa, that is a big burger. I'm not even sure how I'm supposed to pick this up. I've never seen a product this big before." She goes on to take a small nibble of the cheese sticking out on the side.