03:31:16 EDT Sat 18 May 2024
Enter Symbol
or Name
USA
CA



McDonald's CDR (CAD Hedged)
Symbol MCDS
Shares Issued 700,000
Close 2023-10-02 C$ 22.97
Market Cap C$ 16,079,000
Recent Sedar Documents

Globe/wire say McDonald's, rival win burger size suit

2023-10-03 07:36 ET - In the News

The Globe and Mail reports in its Tuesday edition that McDonald's and Wendy's have defeated a lawsuit accusing them exaggerating the size of their burgers. A Reuters dispatch to The Globe reports that in a decision on Saturday, U.S. District Justice Hector Gonzalez in Brooklyn found no proof that the chains delivered smaller burgers than advertised. Plaintiff Justin Chimienti said McDonald's and Wendy's ads depicted undercooked beef patties because meat shrinks 25 per cent when cooked. The complaint quoted a food stylist who said she had worked for McDonald's and Wendy's, and preferred undercooked patties because fully cooked burgers looked "less appetizing." Mr. Chimienti said Wendy's also inflated the amount of toppings it uses. In a 19-page decision, Justice Gonzalez said the chains' efforts to make their burgers look appetizing was "no different than other companies' use of visually appealing images to foster positive associations with their products." He said McDonald's and Wendy's websites provided "prominent, objective information" about the burgers' weight and caloric content. The judge also said it is not misleading to depict fewer toppings than the plaintiff's "personally preferred amount."

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