The Globe and Mail reports in its Friday, Sept. 4, edition that Lululemon has lowered forecasts for its financial performance in the year ahead for the second time in just three months. The Globe's Susan Krashinsky Robertson writes that Lululemon now expects net revenue in fiscal 2026 to decline by 5 per cent to 7 per cent compared with last year, to about $10.35-billion (U.S.) to $10.5-billion (U.S.). Its outlook has worsened since its June quarterly report, when Lululemon also reduced its forecasts, expecting revenue to be flat or down by about 1 per cent this year. "The overall response to our product launches remains inconsistent, and we've continued to see pressure on the brand in both of our largest markets," namely North America and mainland China, says chief financial officer Meghan Frank. Lululemon had initially expected sales to grow modestly this fiscal year, driven by international customers, while North American sales would decline only slightly. The latest move shows that initial efforts to address problems in the business -- including by increasing marketing spending, improving the look of its stores and bringing products to shelves more quickly to stay on top of trends -- have not yet borne fruit.