The Globe and Mail reports in its Saturday, June 6, edition that Lululemon shares tumbled $10.69 to close Friday at $114.23 after it said it was cutting its annual profit forecast (all figures U.S.).
A Reuters dispatch to The Globe reports that the sell-off highlights investor concerns about the recovery pace of the yoga wear brand following its proxy fight with founder Chip Wilson and product missteps ahead of Heidi O'Neill's leadership starting in September.
Lululemon is in the early stages of a turnaround, ramping up discounting on older inventory and revamping marketing as tariffs squeeze margins.
"We gave Lululemon too much credit for guiding conservatively, and we're increasingly concerned by weakening U.S. demand over the past six to seven weeks, especially given it coincided with increased newness that Lululemon has planned over the last year," Raymond James analyst Rick Patel said in a note.
Shares of the company opened at $110.43, their lowest since June, 2018. Lululemon attributed the sales weakness in part to a spike in "negative commentary" across media and social platforms, linked to a months-long proxy battle in which founder Mr. Wilson sharply criticized the company's leadership.
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