Mr. Tyler Lewis reports

RIGHT SEASON APPLAUDS BETTERMOO(D) FOOD CORPORATION FOR MOODRINK'S SELL-OUT PERFORMANCE IN SELECT CANADIAN STORES FOLLOWING PRODUCTS RECENT NATIONWIDE LAUNCH

One of Right Season Investments Corp.'s portfolio companies, Bettermoo(d) Food Corp., has achieved a remarkable sellout performance for its flagship product, Moodrink, in select stores in Canada, following the product's highly anticipated nationwide launch (see Bettermoo(d)'s press release dated Feb. 2, 2024). The company applauds Bettermoo(d) for its exceptional efforts and the successful market introduction of Moodrink, which has quickly resonated with Canadian consumers and exceeded Bettermoo(d)'s sales expectations.

On Feb. 16, Bettermoo(d) announced a significant achievement for Moodrink, which has sold out due to strong consumer demand in select independent and retail chain stores in Canada (see Bettermoo(d)'s press release dated Feb. 16, 2024). This success prompted immediate reorders to restock Moodrink on shelves, signifying consumer acceptance and positive reception for the product. Following this achievement, Bettermoo(d) also announced on Feb. 20, 2024, the complete sellout of Moodrink in select Ontario stores of a leading global natural and organic foods retailer (see Bettermoo(d)'s press release dated Feb. 20, 2024). This subsequent sellout further underscores the mounting interest in Moodrink and validates its market appeal, highlighting Bettermoo(d)'s continuing momentum in capturing the attention of health-conscious Canadians. These consecutive sellouts not only indicate growing popularity for Moodrink but also reinforce its potential to play an influential role in reshaping the plant-based dairy-alternative sector.

In response to the strong consumer interest and remarkable sellout performance for the product, Bettermoo(d) recently announced on Feb. 23, 2024 (see Bettermoo(d)'s press release dated Feb. 23, 2024), that it is planning to conduct a second commercial production run to enable retailers offering Moodrink to replenish their shelves as inventories deplete, maintaining a steady supply for consumers.

"We have been closely following Bettermoo(d)'s journey for quite some time and are extremely pleased with their achievements to date. Their remarkable progress, from developing Moodrink to perfection, launching the product and finally selling out on shelves, are all demonstrations of their innovation and dedication to be the best there is in the market. We believe Bettermoo(d) has a bright future ahead and expect them to continue making significant strides in the plant-based food sector," stated Tyler Lewis, chief executive officer of Right Season.

The company also announces that it has retained Independent Trading Group Inc. to provide market-making services in accordance with TSX Venture Exchange policies pursuant to a market-making service agreement between the company and ITG dated effective Feb. 26, 2024.

ITG will trade shares of the company on the TSX-V with the objective of contributing to market liquidity of the company's shares. Under the terms of the ITG agreement, ITG will receive compensation of $6,000 per month. ITG will not receive shares or options as compensation. However, ITG and its clients may have or may acquire a direct interest in the securities of the company. Right Season and ITG are unrelated and unaffiliated entities. ITG is a member of the Canadian Investment Regulatory Organization. The capital and securities required for any trade undertaken by ITG as principal will be provided by ITG. The ITG agreement is for an initial term of one month and shall be automatically renewed for subsequent periods of one month unless terminated earlier by 30 days notice.

The company also announces that it has entered into an amended and restated investor relations agreement with BullVestor Medien GmBH and its general manager, Helmut Pollinger, dated Feb. 15, 2024, amending certain terms of the original investor relations agreement previously announced on Aug. 14, 2023. The amended agreement provides for, among other things, an extension of the original term until the earlier of: (i) the balance of the budget is fully utilized; and (ii) the amended agreement is terminated pursuant to the terms therein.

About Right Season Investments Corp.

Right Season is a Canadian venture capital, investment and advisory firm that strives to actively drive innovation and accelerate growth for its shareholders. Right Season invests capital into private and public companies that offer excellent growth opportunities.

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