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File: NR - Oct 24 2016 Laguna Announces Euro Distribution Strategy final V2.docx

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NEWS RELEASE Laguna Announces Deployment of a European Distribution Strategy for Carlsbad CBD Water and CannaCeuticals
---> CBD Skin Care Products

KELOWNA, BC - October 24, 2016 - Laguna Blends Inc. (CSE: LAG) (OTC: LAGBF) (Frankfurt: LB6A.F) (the "Company" or "Lag
--->una") announces its European sales, marketing and distribution strategy to penetrate the European market. Laguna inten
--->ds to enter the multibillion dollar bottled water and skin care market in Europe by joint venture and/or licensing opp
--->ortunities.   Laguna is working with a German based consulting group ("Consultants") that are connected to some of Eur
--->ope's largest retail chains and home shopping networks.   Laguna intends Germany to be the first market in which it wi
--->ll launch its Cannabidiol (CBD) products and then plans to subsequently expand into the rest of Europe. CBD is legal i
--->n Germany and this provides Laguna with an incredible market opportunity. Germany has a population of 80.6 million peo
--->ple.   Laguna has the exclusive distribution rights for Germany for both Carlsbad CBD Water and CannaCeuticals CBD Ski
--->n Care Products.   Mr. Troy Nihart, COO of Carlsbad Naturals said "We have established a strategic alignment between L
--->aguna Blends and Carlsbad Naturals. Laguna is connected into the European market place where the demand for CBD produc
--->ts is very bullish. We have an opportunity to be a dominate player in the specialty bottled water Industry in Europe. 
--->  This partnership between Companies opens up the gateway for enormous opportunity in our planned European expansion."
--->   Mr. Stuart Gray, Laguna's CEO said "With the growing awareness and market demand of CBD worldwide, Laguna is positi
--->oning itself to be a market leader in the sale of CBD bottled water and Cannaceuticals, CBD Skin Care products. Laguna
---> can penetrate the European market with our established relationships in the Country. Germany has one of the world's t
--->op business environments and we look forward to the opportunities that are currently presenting themselves."   Mr. Ray
---> Grimm, Laguna's President stated, "This partnership along with our German contacts, will give us an extremely strong 
--->foothold into Europe. Obviously when you receive a 100% improvement with a skin care product you have a home run produ
--->ct with the proven science and clinical data to back that up." Mr. Ray Grimm went on to say, "The team of Doctors that
---> formulated the Carlsbad CBD water did so with the sole purpose of creating a high alkaline water offering the benefit
--->s of CBD.  Many believe this to be the next evolution in the water industry, providing unique health benefits due to t
--->he proprietary nanotechnology.  Carlsbad CBD water provides antioxidants at the cellular level along with providing ce
--->llular hydration and energy."
 The Consultants will produce and distribute all the necessary marketing related materials and negotiate wholesale, li
--->censing and or joint venture business opportunities with retail and home shopping networks on behalf of Laguna.  Lagun
--->a has paid $228,000 CDN in consulting and marketing fees in shares at a deemed price of $0.38 per share.   CannaCeutic
--->als (Canna), skin care products are a Swiss heritage brand utilizing cosmeceutical-grade cannabidiol (CBD) for its lin
--->e of revolutionary products. In a recent study of Canna's CBD face serum, test subjects reported an unprecedented 100%
---> overall improvement to the appearance of skin within two weeks. Additionally, more than 80% of test subjects said the
--->y would purchase the Canna serum product if it was available for purchase.   Laguna recently announced a Letter of Int
--->ent with Carlsbad Naturals CBD Bottled Water Company ("Carlsbad Naturals") to Acquire up to 60% Equity Interest. The f
--->irst 19% will be acquired upon successful completion of a definitive agreement with an option to acquire an additional
---> 41% of the Company in a Transaction Valued at $1.8 MM USD.   Carlsbad Naturals is a market leader in the distribution
---> and sales of nano-amplified CBD bottled water in the USA.  The Company has a proprietary process of incorporating CBD
---> into its formulation.  Carlsbad Naturals has achieved unaudited U.S. sales in excess of $500,000 US in its first year
---> of business as at August 31, 2016. 
About Carlsbad Naturals CBD Bottled Water Company Created by a team of doctors, Carlsbad Naturals brings cutting edge 
--->science to deliver nutrients and hydration in an effective way, naturally and responsibly.  Applying quantum physics, 
--->our nanotechnology successfully increases the surface area of each substance we put in our water, so that less is much
---> more.   Carlsbad Naturals is a market leader in the distribution and sales of CBD Water. With its unique and propriet
--->ary way of infusing CBD's though nanotechnology Carlsbad is poised to remain the market leader.   We at Carlsbad Natur
--->als are committed to providing the highest quality products for our customers.  For more information about Carlsbad Na
--->turals, go to  www.cbdnaturals.com     CannaCeuticals, CBD Skin Care Products   "CannaCeuticals" Swiss heritage is at 
--->the core of Canna's revolutionary skincare products. It's pure, cosmeceutical-grade CBD extract hails from the crisp, 
--->clean air of Switzerland, but Canna's heritage goes much further than that. Swiss culture is known for its precision a
--->nd perfectionism, and CannaCeuticals radiates that same standard in every formula it produces.  Canna's team of formul
--->ators are made up of chemists and product developers that analyze every detail, sourcing ingredients from all ends of 
--->the earth to create the most balanced, highly efficacious, anti-aging CBD skincare products in the world.
CannaCeuticals CBD7 anti-aging skincare products incorporate cannabidiol (CBD), a superior antioxidant and a potential
---> anti-inflammatory agent, both of which are significant in anti-aging. Canna's Swiss heritage influences a sense of un
--->ity in its products, and it combines CBD with other essential anti-aging ingredients to create formulas that pack a po
--->werful punch.  Clinical trials were conducted by BioScreen Testing Services, Inc., a third-party FDA approved lab loca
--->ted in the USA.  The test subjects that used the Cannaceutical facial serum noticed a 100% overall improvement of the 
--->skin appearance within a two-week period.  Laguna has signed a distribution agreement with ISO International, LLC, a t
--->ransaction under which Laguna has acquired the exclusive right to market, promote and distribute seven CBD skin care p
--->roducts of CannaCeuticals of California, USA ("Canna") https://cbdskincream.com/  What is Cannabidiol  Cannabidiol (CB
--->D) is a non-psychoactive cannabinoid found in abundance in the hemp plant. Hemp genetics are naturally rich in cannabi
--->diol as well as other non-psychoactive cannabinoids and phytochemicals. Cannabidiol, and all the other cannabinoids in
---> the cannabis plant, were patented by the United States Government in 2003 as neuroprotectants and antioxidants.
About Laguna Blends Inc. Laguna is a marketing company that generates retail sales through independent affiliates. Aff
--->iliates market Laguna's products on an online platform in the USA and Canada. In addition, Laguna is seeking joint ven
--->tures, acquisitions and wholesale distribution opportunities in the hemp and CBD industry. Laguna is planning an aggre
--->ssive international expansion into Asia and Europe in 2017. Laguna offers both hemp and CBD products.
ON BEHALF OF THE BOARD "Stuart Gray" Chief Executive Officer  CORPORATE COMMUNICATIONS: Howe & Bay Suite 600 - 535 How
--->e St. Vancouver BC V6C 2Z4 1.604.449.5302
COMPANY: Laguna Blends ir@lagunablends.com www.lagunablends.com https://cbdskincream.com/   Join Us On Face Book: http
--->s://www.facebook.com/LagunaBlends/ Twitter: @LagunaBlends  Forward-Looking Information: This news release contains "fo
--->rward-looking information" within the meaning of applicable securities laws relating to statements regarding the Compa
--->ny's business, products and future the Company's business, its product offerings and plans for sales and marketing. Al
--->though the Company believes that the expectations reflected in the forward looking information are reasonable, there c
--->an be no assurance that such expectations will prove to be correct. Readers are cautioned to not place undue reliance 
--->on forward-looking information. Such forward looking statements are subject to risks and uncertainties that may cause 
--->actual results, performance and developments to differ materially from those contemplated by these statements dependin
--->g on, among other things, the risks that the Company's products and plan will vary from those stated in this news rele
--->ase and the Company may not be able to carry out its business plans as expected. Except as required by law, the Compan
--->y expressly disclaims any obligation, and does not intend, to update any forward looking statements or forward-looking
---> information in this news release. Although the Company believes that the expectations reflected in the forward lookin
--->g information are reasonable, there can be no assurance that such expectations will prove to be correct and makes no r
--->eference to profitability based on sales reported. The statements in this news release are made as of the date of this
---> release. None of the statements contained in this news release are health claims and the FDA has not evaluated these 
--->claims.  Laguna's products and proposed products are not intended to diagnose, treat, cure or prevent any disease.