Mr. Roger Hardy reports

KITS CO-FOUNDER JOSEPH THOMPSON TRANSITIONS TO ADVISORY ROLE AS COMPANY SURPASSES ANNUALIZED REVENUE RUN RATE OF $250 MILLION

Kits Eyecare Ltd. co-founder Joseph Thompson has transitioned from chief operating officer to an advisory role with the company.

"When Joe and I first sat down over coffee at Kits Beach to talk about building a business together, it was just the two of us as co-founders and an idea. Over the past eight years, we've grown to more than 200 teammates. That team has delivered more than five million orders, now serves more than 1.1 million active customers and has surpassed a $250-million annualized revenue run rate," said Roger Hardy, co-founder, chairman and chief executive officer. "We've built this together since day one, and I'll miss working alongside him. Joe built the operation behind Kits and the team that runs it, and he did it the hard way, around the clock, one customer at a time. He's earned the chance to build what's next, and I'm excited for him."

"Building Kits has been the highlight of my career, and having the opportunity to build it alongside Roger has been an extraordinary privilege," said Mr. Thompson, co-founder of Kits. "What began as an idea between the two of us has become something far bigger than either of us could have imagined. I'm proud of the exceptional team we've assembled, the business we've built together, and the opportunity ahead of us to fundamentally change eyecare for the better. I believe the best chapters of Kits are still to come."

"Succession planning has been a priority for the board, and this transition reflects that approach," said Nick Bozikis, CPA, CA, lead independent director of Kits. "Since Kits's inception, Roger and Joe have deliberately prepared the company for this stage. Gradually transitioning from a founder-led operating team to a dedicated leadership team comprised of experienced professionals is a natural step for a business of Kits's size, and the board has full confidence in the team now leading it."

Mr. Hardy continues as co-founder, chairman and chief executive officer, leading the company's strategy, capital allocation, capital markets and long-term vision. Tai Silvey, president, leads the company's operations. Mr. Silvey joined Kits in January, 2022, as senior vice-president, operations, and later served as chief business development officer before his appointment as president in April, 2026. Ibrahim Kamar, chief financial officer, leads finance. Mr. Kamar joined Kits in April, 2024, as senior vice-president, finance, and was appointed chief financial officer in April, 2026, bringing 18 years of financial leadership in optical, including serving as chief financial officer of Clearly (formerly Coastal Contacts).

About Kits Eyecare Ltd.

Kits is one of the world's fastest-growing eyecare providers, offering high-quality, affordable prescription glasses and contact lenses through its vertically integrated digital platform. With advanced in-house lens manufacturing, an industry-leading digital fit experience powered by OpticianAI and thousands of five-star customer reviews, Kits is redefining how North Americans experience eyecare.

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