Mr. Roger Hardy reports

KITS EYECARE ANNOUNCES RECORD-BREAKING SALES OF $5.8 MILLION DURING BLACK FRIDAY WEEK AND CYBER MONDAY

Kits Eyecare Ltd. has released record-breaking results from its Black Friday and Cyber Monday performance, delivering the strongest single week in company history.

Kits generated approximately $5.8-million in revenue during the week of Nov. 25 to Dec. 1, 2025. Glasses ordered exceeded 16,800 pairs, representing 35-per-cent growth year over year, setting a new unit record and meaningfully surpassing the company's previous high.

Highlights from the company's Black Friday and Cyber Monday week include:

• Total sales of over $5.8-million, 22-per-cent year-over-year increase;
• Over 16,800 glasses units ordered during Black Friday week, 35-per-cent year-over-year increase;
• Repeat customers contributed over 65 per cent of total revenue;
• Marketing spend accounted for approximately 14.3 per cent of total revenue ($831,600).

"This was a breakthrough week for Kits and for our mission to build a leading consumer eyecare brand in North America," said Roger Hardy, co-founder and chief executive officer of Kits. "More than 16,000 glasses ordered and over $5.8-million in revenue reflect a clear shift -- customers want eyecare that puts them first: precise, affordable, delivered fast. Our team executed at every level, and customers across the U.S. and Canada rewarded that work. We're closing 2025 with real momentum."

Kits' November revenue increased approximately 25 per cent year over year, setting a new monthly revenue record. Glasses revenue for November grew approximately 54 per cent year over year, reflecting strong customer adoption and the strength of the Kits brand.

About Kits Eyecare Ltd.

Kits is one of Canada's fastest-growing eyecare providers, offering high-quality, affordable prescription glasses and contact lenses through its vertically integrated digital platform. With advanced in-house lens manufacturing, an industry-leading digital fit experience powered by OpticianAI and thousands of five-star customer reviews, Kits is redefining how Canadians experience eyecare.