TORONTO, ONTARIO -- (MARKET WIRE) -- 06/14/11

Consumer privacy and the protection of personal data is an issue at the front of mind for consumers and marketers alike. With the variety of communication and technology channels that are available today, consumer privacy is increasingly being threatened - and is becoming a deciding factor in terms of customer loyalty and satisfaction. With this in mind, iSIGN Media (TSX VENTURE: ISD) has developed a new mobile solution that allows marketers to target consumers directly through their mobile devices, while respecting consumer privacy concerns every step of the way by marketing through "personal area networks."

Increasing Connectivity Leading to Decreased Consumer Privacy

Mobile phones are increasingly becoming consumers' connection to everything; a means of communicating, conducting research, searching for venues, products and services, booking travel, connecting with others and, in many cases, making purchasing decisions. As mobile phone usage nears saturation point - over 52,082 SMS text messages sent each second - marketers across all industries are realizing the importance of reaching today's mobile consumers via the mobile channel. Yet a growing number of consumers have received uninvited and unwanted spam messages through their mobile phones, resulting in a backlash and calling existing privacy regulations into question.

Enhancing Consumer Privacy to Enhance Brand Loyalty

iSIGN has developed a mobile solution that allows marketers to directly target consumers by sending messages to mobile phones through Bluetooth technology, avoiding privacy concerns and potential legal issues. Marketing though users "personal area network," the solution works by automatically detecting mobile users who are within 0-300 feet and then sending those consumers an initial prompt to "opt-in" to verify their interest in receiving further messages, after which they are sent offers, coupons, and other promotional messages directly to their mobile phones.

Through iSIGN's solution, consumers only receive messages when they are very close to a retail presence or specific venue - and because messages are delivered in a restricted time frame, consumers are not bothered unnecessarily. As a result, consumers receive messages that are more likely to be useful, relevant and wanted - creating satisfied customers, and ultimately effecting overall brand loyalty.

The Future of Mobile: Privacy-Conscious Marketing

iSIGN has recently released a whitepaper on the topic of respecting consumer privacy, titled Privacy-Conscious Marketing, which is available at http://www.isignmedia.com/whitepaper2.aspx. Written for companies and marketers interested in strengthening their brand and increasing consumer loyalty, the whitepaper addresses:

--  Why enhancing user privacy helps enhance your brand as well.
--  Why the mobile marketing platform can create new value or subtract it -
    and how to make sure mobile adds value to your brand and your customers'
    overall experience.
--  The importance of complete preservation of user anonymity at every
    stage, of every transaction, in every campaign.
--  How vendors can fulfill specific user needs and interests via targeted
    marketing, without compromising user privacy in any way.
--  Why respect for user privacy should be inherent to solutions and
    services from the start - not bolted on afterwards.

For more information about personal area network marketing (PAN), for a copy of Privacy-Conscious Marketing whitepaper, or to arrange an interview with iSIGN CEO Alex Romanov, please contact iSIGN's Director of Media Relations, Vanessa Horwell at vanessa@thinkinkpr.com / 305.749.5342 ext. 232 or visit www.isignmedia.com.

About iSIGN Media

iSIGN is a software developer of interactive proximity solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven messages and advertising. The Company's business partners include AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. The Company is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Media Contact:
ThinkInk
Vanessa Horwell
+1.305.749.5342 x232
vanessa@thinkinkpr.com