Ms. Sarah Beckett reports

INTOUCH INSIGHT STUDY REVEALS THAT TACO BELL DEFY AND MCDONALD'S TEXAS TEST RESTAURANT SLASH THEIR DRIVE-THRU SERVICE TIMES BY OVER ONE MINUTE

Intouch Insight Ltd. released today early findings from the 2023 Intouch Insight annual drive-thru study showcasing how new drive-thru prototypes perform compared with traditional models.

"We're excited to share these results alongside the sneak preview of the 2023 Intouch Insight annual drive-thru study findings this Thursday, Sept. 7, at the inaugural QSREvolution conference taking place in Atlanta," says Sarah Beckett, director of marketing at Intouch Insight.

"While we saw both these brands' prototype locations achieve impressive improvements in their speed of service at the drive-thru, it's not all good news," reports Ms. Beckett. "McDonald's was the category leader for accuracy in the 2022 drive-thru study, but the test restaurant in Fort Worth, Tex., struggled in this area, scoring 9 per cent lower than the brand scored over all last year," adds Ms. Beckett.

Key findings:

• Taco Bell Defy's average service time was two minutes and 32 seconds, a reduction of one minute and 10 seconds compared with the brand's performance in the 2022 study.
• Taco Bell Defy achieved an 88-per-cent accuracy score, meaning just over one out of every 10 orders is delivered wrong to customers, compared with 84 per cent for the 2022 brand score.
• The McDonald's test restaurant in Fort Worth, Tex., has an average service time of three minutes and 45 seconds, compared with overall brand performance in last year's study of four minutes and 51 seconds.
• The McDonald's test restaurant achieved an accuracy of 80 per cent, compared with the overall brand score of 89 per cent in 2022.

"We're excited to share these results alongside the sneak preview of the 2023 Intouch Insight annual drive-thru study findings this Thursday, Sept. 7, at the inaugural QSREvolution conference taking place in Atlanta," says Ms. Beckett. "As the drive-thru experience continues to evolve rapidly, we're proud to be part of such an important industry event and to share these benchmarks year after year."

For more information, read the full article on Intouch Insight's website.

The 2023 Intouch Insight annual drive-thru study will be released, in partnership with QSRmagazine, on Oct. 2, 2023. To learn more about the Intouch Insight annual drive-thru study, visit the company's website or check out the Sept. 7 session at the QSREvolution conference, Winning at the Drive-Thru.

About Intouch Insight Ltd.

Intouch Insight specializes in helping multilocation businesses achieve operational excellence so they can exceed customer expectations, strengthen brand reputation and improve financial performance.

Intouch Insight enables brands to collect and centralize data from multiple customer touchpoints, giving them actionable, real-time insights in an advanced analytics platform. Founded in 1992, Intouch Insight is trusted by over 300 of North America's most-loved brands for their customer experience management, customer survey, mystery shopping, mobile forms, operational and compliance audits, geolocation data capture, and event marketing automation solutions.