Mr. Sheldon Pollack reports

ILLUMIN HOLDINGS INC. ANNOUNCES CEO TRANSITION AND REAPPOINTMENT OF CO-FOUNDER TAL HAYEK AS CHIEF EXECUTIVE OFFICER

Simon Cairns has stepped down as chief executive officer of Illumin Holdings Inc. to pursue other opportunities.

The board of directors has appointed Tal Hayek as chief executive officer, effective immediately, April 7, 2026. A co-founder of Illumin, Mr. Hayek previously served as chief executive officer and was instrumental in building the company's journey advertising platform and scaling it as a public company.

"On behalf of the board of directors, I would like to sincerely thank Simon for his dedication and leadership during an important period for Illumin," said Sheldon Pollack, chair of the board of directors. "Simon helped guide the company through meaningful operational and strategic progress, and we are grateful for his leadership and service."

Mr. Hayek brings deep institutional knowledge and a strong record of innovation and leadership to the role. A co-founder of Illumin, Mr. Hayek previously served as chief executive officer and was instrumental in the development of the company's journey advertising platform and its growth as a public company.

"I am honoured to return to the role of CEO and to lead Illumin at this pivotal time," said Mr. Hayek, chief executive officer of Illumin Holdings. "Illumin has an exceptional team, a powerful platform and a clear opportunity ahead. I look forward to working closely with our employees, customers and partners to continue executing on our strategy and delivering long-term value for shareholders."

About Illumin Holdings Inc.

Illumin is a strategic advertising platform built to help marketers see more and act faster across the open Web. By reducing fragmentation and keeping campaigns connected, Illumin helps brands and agencies get more from every campaign. Headquartered in Toronto, Canada, Illumin serves clients across North America, Latin America and Europe.

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