Mr. Steve Hosein reports

ILLUMIN ANNOUNCES INTENTION TO VOLUNTARILY TERMINATE SEC REPORTING OBLIGATIONS

Illumin Holdings Inc. will voluntarily file a Form 15F with the U.S. Securities and Exchange Commission to terminate the registration of its common shares under Section 12(g) of the Securities Exchange Act of 1934, as amended, and its reporting obligations under Section 13(a) and Section 15(d) of the exchange act.

Management of the company believes that the costs associated with continuing the registration and reporting under the exchange act outweigh the benefits received by the company from maintaining its registration.

The termination will become effective 90 days after the date of filing of the Form 15F with the SEC or within such shorter period as the SEC may determine. Upon filling of the Form 15F, the company's reporting obligations under the exchange act will be immediately suspended.

The company's shares will continue to trade on the Toronto Stock Exchange under ticker symbol ILLM, and the company will continue to meet its Canadian continuous disclosure obligations through filings with the applicable Canadian securities regulators. All of the company's filings can be found on SEDAR+.

About Illumin Holdings Inc.

Illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The company's mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, Illumin serves clients across North America, Latin America and Europe.

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