Mr. Tal Hayek reports

ILLUMIN ANNOUNCES CEO SUCCESSION PLAN

Illumin Holdings Inc.'s chief executive officer Tal Hayek plans to retire. Once a new CEO is hired, Mr. Hayek will transition from his current CEO role to non-executive vice-chairman on the board of directors of Illumin Holdings.

As a pioneer in journey advertising technology, Illumin empowers marketers to make data-driven decisions about engaging with on-line consumers. Mr. Hayek, one of the co-founders of the company, has led Illumin through significant growth, its transition to a public company and the development of the revolutionary Illumin journey advertising platform.

Reflecting on his tenure, Mr. Hayek stated: "Words cannot describe how satisfying this journey has been since I co-founded the company in 2009, leading it through tremendous growth, taking it public, and conceiving and bringing to life the revolutionary Illumin journey advertising platform. I have deep gratitude for my co-founders, our executive team, the Illumin community, our board, customers and investors. It is now time for a new leader to take my place in order to drive the company to the next level."

The board of directors has initiated an executive search for Illumin's next CEO. While there is no specific timeline for the search process, it is expected to be completed during 2024. Once a new CEO is in place, Mr. Hayek will assume his role as non-executive vice-chairman.

Sheldon Pollack, chairman of Illumin Holdings, expressed full support for Mr. Hayek's decision, emphasizing the pivotal role Mr. Hayek has played within the company. "Tal's vision and dedication have been central to Illumin's achievements. We believe this transition will facilitate a seamless evolution of leadership while harnessing Tal's insights for the company's future endeavours."

About Illumin Holdings Inc.

Illumin Holdings is a globally renowned provider of innovative advertising solutions, known for its cutting-edge journey advertising platform. With a commitment to pushing the boundaries of advertising technology, Illumin Holdings delivers impactful and personalized experiences to a diverse range of clients worldwide. Led by a visionary leadership team, the company continues to redefine the advertising landscape.