The Globe and Mail reported on Friday, May 12, edition that RBC Dominion Securities analyst Drew McReynolds has upgraded Illumin, formerly AcuityAds Holdings, to "outperform" from "sector perform" with an unchanged $3.50 share target. The Globe's David Leeder writes in the Eye On Equities column that the company's stock symbol has changed from AT to ILLM. Analysts on average target the shares at $3.45. Mr. McReynolds says in a note: "AcuityAds stock has not been immune to industry headwinds that have included concern around the potential impacts of evolving privacy controls, a choppy digital ad market, macro uncertainty, greater competitive intensity within ad tech and higher bond yields. At 0.6 times FTM [forward 12-month] EV/net revenue (versus an average of 1.9 times for select DSP and SSP peers excluding The Trade Desk), we believe the stock is more fully pricing in these headwinds. With improving illumin execution and visibility along with a recalibration of expectations, we believe the continued pullback in the stock represents both an attractive and timely entry point with a focus on potential catalysts in H2/23 and 2024."