Mr. Hylton Karon reports
IFABRIC ANNOUNCES FOOTWEAR PROGRAM AT WHOLESALE CLUB RETAILER
iFabric Corp.'s wholly owned subsidiary, Intelligent Fabric Technologies (North America) Inc. (IFTNA), has launched a Roots-branded footwear program, with an initial rollout at a nationwide Canadian wholesale club retailer.
The new Roots footwear assortment is designed, developed and produced by IFTNA, and integrates multiple proprietary performance technologies intended to enhance everyday use with respect to comfort, wearability and freshness. The company believes footwear represents a significant new finished-product category for IFTNA, with strong long-term potential as consumer demand continues to shift toward performance-driven, technology-enabled products across broader lifestyle segments.
Based on partner commitments, IFTNA expects the initial launch to contribute approximately $8-million in incremental revenue within its first calendar year of distribution, with the opportunity to expand into additional styles, seasonal offerings and channels over time.
"Footwear is a large, underpenetrated category for our technology platform and this Roots program is a meaningful step in expanding IFTNA's finished-product capabilities. By combining strong brand identity with the performance benefits enabled by our proprietary technologies, we believe this program can deliver compelling value for club members and establish a scalable foundation for future growth," said Giancarlo Beevis, president and chief executive officer of IFTNA
"This Roots footwear program builds on iFabric's previously announced expansion initiatives, including the launch of Doctor's Choice Next Generation scrubs at Walmart U.S., and the deployment of PROTX2 technology into the U.K. and EU through Marks & Spencer's adoption for select 'Autograph Collection' products. Looking ahead, IFTNA expects further new product category expansions in 2026 that leverage IFTNA's proprietary technologies and finished-goods manufacturing capabilities," concluded Mr. Beevis.
About iFabric Corp.
iFabric develops and commercializes innovative textile and apparel technologies and finished products through its wholly owned subsidiaries, including Intelligent Fabric Technologies (North America) Inc. and Coconut Grove Pads Inc.
About Intelligent Fabric Technologies (North America) Inc.
Intelligent Fabric Technologies (North America), a wholly owned subsidiary of iFabric, develops proprietary textile and surface-treatment technologies and applies them across performance apparel and adjacent product categories. IFTNA also designs and produces finished products that showcase its technology platforms for major retailers and brand partners.
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