The Globe and Mail reports in its Tuesday, Sept. 19, edition that Indigo Books & Music founder Heather Reisman has been reinstated as the company's chief executive officer, reversing her retirement and filling the gap recently left by the resignation of CEO and president. The Globe's Irene Galia writes that Indigo is dealing with mounting losses and changing consumer sentiment. Indigo has been losing money for years, and reported a net loss of $50-million for its 2023 fiscal year, ended April 1, partly attributed to lingering effects from a cybersecurity attack last February. Ms. Reisman's reinstatement will boost consumer confidence in the brand, said University of Guelph marketing studies professor Tanya Barzotti. She said: "This is particularly important when the economy is heating up and budgets are strained. Consumers will restrict their spending but if they do spend, they will spend their money on brands they trust." York University marketing professor Markus Giesler said that Ms. Reisman's return could suggest the company is trying to return to familiarity amid "chaos below the surface." He said Ms. Reisman "might be exactly the kind of stabilizing force that the company needs at this time."