Mr. Ron Gura reports

IA FINANCIAL GROUP PARTNERS WITH EMPATHY TO DELIVER COMPREHENSIVE BEREAVEMENT SUPPORT TO CANADIANS

iA Financial Corp. Inc. has formed a strategic partnership with Empathy, the technology company transforming how families navigate life's most difficult moments. Beginning in spring 2026, Canadian beneficiaries of iA's individual life products will gain access to Empathy's award-winning loss support solution -- an innovative blend of advanced technology and human-first care designed to provide emotional, logistical and administrative assistance during bereavement.

"At iA, every decision starts with the client. This partnership reinforces our belief that insurance is more than financial protection -- it's about standing beside families when they need it most. By combining cutting-edge technology with deeply human care, we offer beneficiaries not only guidance but genuine compassion during one of life's hardest experiences," said Renee Laflamme, executive vice-president, individual insurance, savings and retirement.

What families can expect

Through this collaboration, iA beneficiaries will benefit from:

• Dedicated care managers offering one-on-one guidance and emotional support;
• Step-by-step plans for funeral arrangements, estate administration, taxes and more;
• Practical tools to close accounts, prevent fraud and organize essential paperwork;
• Comprehensive grief resources, including expert audio guides, articles and meditations;
• Multichannel access via app, Web, e-mail or phone -- ensuring help is always within reach.

Empathy's approach is rooted in real-life impact: According to the company, families using its services report saving an average of 189 hours and significantly reducing stress during one of life's most challenging times.

A shared vision for compassionate innovation

"iA's commitment to meeting families with genuine care at their most vulnerable moments aligns deeply with what drives us at Empathy," said Ron Gura, co-founder and chief executive officer of Empathy. "Navigating loss is overwhelming -- emotionally, logistically and financially. Together, we ensure people have a clear path forward, a dedicated human by their side and the tools they need to feel supported every step of the way."

This initiative positions iA as an industry leader, redefining bereavement support to go far beyond financial benefits. By offering comprehensive care that combines compassion, innovation and practical assistance, iA ensures every family experiences trust, understanding and peace of mind.

iA is committed to sustainability and believe supporting physical, mental, and financial health helps families thrive now and fosters long-term resilience.

About iA Financial Corp. Ltd.

iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is an important Canadian public company and is listed on the Toronto Stock Exchange under the ticker symbol IAG (common shares).