Mr. Philip Campbell reports

HERBAL DISPATCH SHIPS 3,000 UNITS OF 2026 HAPPY HOUR HOLIDAY CANNABIS CALENDAR TO BCLDB FOLLOWING SOLD-OUT 2025 EDITION

Herbal Dispatch Inc. has sold and shipped 500 cases (3,000 units) of its 2026 Happy Hour Holiday Cannabis Calendar 12 Days of Coast Mtn to the British Columbia Liquor Distribution Branch (the BCLDB). The calendar will be sold through B.C. cannabis stores and private licensed retailers across British Columbia. This year's edition is produced in partnership with British Columbia craft cultivator Coast Mountain Cannabis.

Building on a soldout 2025

The company's 2025 holiday calendar sold out its full run of 3,350 units. For 2026, the company is keeping the same "12 Days of Christmas" format and raising production to 4,200 units, about 25 per cent more than in 2025.

At the landed wholesale price of $34.99 per unit, the BCLDB shipment represents over $100,000 in wholesale sales, with an approximate gross margin of 42 per cent, consistent with the company's focus on higher-margin sales. The company continues to prioritize products and channels that support stronger unit economics, including proprietary branded products and direct provincial wholesale relationships.

2026 edition

The 2026 edition features 12 prerolls (0.5 gram each, six g total), three each of four indica cultivars, each behind a numbered door. The featured cultivars include Coast Mountain's Pure Cake Skunk, TKO Skunk, Bling Blaow and Lemon Cherry Pie. Coast Mountain cultivates in organic living soil using a no-till process, and its flower is hand-trimmed and slow-cured at cool temperatures to preserve terpenes.

The prerolls are made with whole flower, using Rollpros Blackbird straight-cut rolling technology. Each preroll is individually sealed in a pop-top tube to retain moisture and terpenes. The suggested retail price of the calendar is $49.99, plus applicable taxes.

Provincial distribution

The BCLDB is British Columbia's sole wholesaler of non-medical cannabis, supplying both government-operated B.C. cannabis stores and the province's private licensed retailers. The shipment gives the calendar province-wide retail reach through a single channel. The calendar is now listed on B.C. cannabis stores as Holiday Calendar -- 12 Days of Coast Mtn Pre-Rolls.

The company is also advancing additional product opportunities for other provinces, including Ontario, and intends to expand the calendar's distribution to other provinces for the 2027 holiday season, subject to provincial listing approvals.

Direct delivery and medical channels

After the BCLDB retail launch, the company will sell the remaining 1,200 units through two additional channels:

• Direct delivery: the company's direct delivery platform, providing wholesale fulfilment to retailers across B.C.;
• Medical platforms: the company's medical and insured veteran platforms, which service thousands of clients across Canada.

Together, these channels extend calendar sales to more B.C. retailers and to a national medical customer base.

Management commentary

"Last year's holiday calendar sold out, so for 2026 we kept what worked and raised the bar on quality," said Philip Campbell, chief executive officer of Herbal Dispatch. "Partnering with Coast Mountain puts premium B.C. craft flower in every Calendar, and the BCLDB order shows the retail demand behind these happy hour products."

About Herbal Dispatch Inc.

Herbal Dispatch is a Canadian cannabis commerce and international distribution company supported by proprietary brands, strategic partnerships and digital infrastructure. It operates through three channels: provincial wholesale and retail distribution, direct-to-consumer and medical platforms (including the Hero Dispatch program for Canadian Veterans), and global medical cannabis exports.

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