Mr. Philip Campbell reports

HERBAL DISPATCH EXPANDS BRAND PORTFOLIO WITH LAUNCH OF NEW BRAND - HAPPY HOUR

Herbal Dispatch Inc. has launched Happy Hour, the newest addition to Herbal Dispatch's expanding range of consumer-forward cannabis products. The Happy Hour lineup offers consumers a blend of affordability and accessibility with a high potency-to-price ratio across a wide range of product formats, including flower, pre-rolls, vapes, concentrates and edibles.

Happy Hour's marketing will target a wide audience, offering an enticing combination of approachable pricing and potency. Designed to appeal to both seasoned enthusiasts and newcomers alike, Happy Hour promises a satisfying experience for all.

"We are excited to unveil Happy Hour as part of our commitment to offering diverse and compelling options to our valued retailers and customers," said Philip Campbell, Herbal Dispatch CEO. "With its accessible pricing and exceptional quality, Happy Hour embodies our dedication to delivering excellence in every aspect of the cannabis experience."

Chester Ku-Lea, Herbal Dispatch's Head of Marketing commented "Happy Hour's mission is to provide a diverse range of value-focused cannabis products, while promoting a laid-back attitude. The brand embodies fun, accessibility, and affordability through a friendly and upbeat communication strategy. We invite consumers to elevate their cannabis journey with Happy Hour's enticing new product offering".

The Happy Hour brand launched seven SKUs and has been well received with an initial order of 1,000 cases through BC Central Distribution.

For further information, please visit www.herbaldispatch.com/collections/happy-hour

ABOUT HERBAL DISPATCH INC.

The Company owns and operates leading cannabis e-commerce platforms and is dedicated to providing top quality cannabis to informed consumers at affordable pricing. The Company's flagship cannabis marketplace, herbaldispatch.com , is a trusted source for exclusive access to small-batch craft cannabis flower and a wide-array of other product formats. The Company's common shares trade on the Canadian Securities Exchange under the symbol "HERB"

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