Mr. Philip Campbell reports

HERBAL DISPATCH PROVIDES BUSINESS UPDATE AND FILES 2022 YEAR END FINANCIALS

Herbal Dispatch Inc. (formerly Luff Enterprises Ltd.) has provided the following business update as it continues to make significant progress toward its strategic growth initiatives in 2023.

The company's on-line marketplace continues to see solid adoption rates in the first six months of rollout. This on-line strategy overcomes many of the challenges that the cannabis industry has been experiencing in recent years in a highly scalable, yet capital efficient manner. Furthermore, the company's strategy is to utilize its growing on-line marketplace to identify and purchase best-in-class cannabis products that can be sold across all of its available product channels: direct to consumer (medical), wholesale to retailers (direct delivery recreational) and bulk sales (domestic and export).

In the first quarter of 2023, the company experienced significant revenue growth, achieving gross sales of almost $400,000, representing over 60-per-cent growth from the previous quarter ended Dec. 31, 2022.

Monthly run-rate revenue has gone from less than $100,000 in January, 2023, to an estimated $300,000 in April. The company is seeing strong repeat orders and has grown its direct delivery platform from 38 to 95 customers since the start of 2023, and now has over 1,300 active customers on its medical sales platform. Strong repeat orders and new customer growth are driving strong month-over-month sales growth and this is expected to continue through the year.

In addition, the company is seeing strong inbound interest on export sales that are expected to convert to revenue starting in the second quarter.

Herbal Dispatch's vision is to build a customer-centric organization that provides the best cannabis to local and international markets. The company is achieving this by focusing on four complementary pillars for revenue generation, which allows Herbal Dispatch to scale quickly with minimal additional capital required.

Medical sales

Sales through the Herbal Dispatch website continue to grow, both organically and through targeted communications to special groups such as insured clients, and health care professionals across Canada. The company also recently launched the Hero Dispatch website, the second portal created under its affiliate platform, and this is expected to drive further sales growth in 2023. The Hero Dispatch marketplace provides veterans and first responders with access to premium craft cannabis, typically funded through their health care benefits. In Canada, eligible veterans and first responders receive coverage for medical cannabis through Veterans Affairs Canada (VAC) as part of their health care benefits. The coverage amount varies by person, but most (60 per cent) are eligible to receive three grams (g) per day at $8.50/g coverage. As of 2021, VAC had reimbursed licensed producers over $150-million for medical cannabis sold to eligible veterans, growing to over $200-million in 2022.

Recreational sales

In December, 2022, the company commenced its first direct delivery orders in British Columbia to retail customers. This program allows Herbal Dispatch to deliver directly to the roughly 450 private retail stores in the province of B.C. The company's aim is to have more than 100 of these retail stores ordering from Herbal Dispatch on a monthly basis by the end of 2023. This business-to-business opportunity is highly complementary to the company's existing medical business as it is already prepared to manage large numbers of member orders, whether they are buyers for dispensary chains or individual clients. Further to the launch of recreational sales in British Columbia, the company also plans to enter other provinces in the future to expand its recreational wholesale offering in dispensaries nationally.

Manufacturing services

By offering licensed production services to select vendors/brands, the company is building alignment with strategic partners that can add value to Herbal Dispatch's marketplaces. The ability to conduct these services enables the company to minimize the cost of select products by spot-buying bulk flower and then providing subsequent in-house packaging and processing (such as preroll manufacturing) for the company and its partners' brands. Having control over certain aspects of manufacturing has proven to lower product costs and increase the quality of Herbal Dispatch's product offering.

Export sales

The company is pursuing opportunities for export to several countries that are interested in importing premium-grade and craft-focused medical cannabis from Canada. With the oversupply and depressed wholesale pricing domestically, this presents a compelling opportunity for high-volume sales with strong margin potential.

"We are excited to report solid progress across all the key sales channels in Herbal Dispatch, and we expect this will drive meaningful revenue and growth in the company through the balance of 2023," said Philip Campbell, Herbal Dispatch's president and chief executive officer. "Our differentiated value proposition is driving strong growth in customer count across multiple channels. Great customer service and solid execution is bearing fruit."

Fiscal year 2022 financial results

The company's consolidated financial results for the year ended Dec. 31, 2022, have been filed on SEDAR. The full version of the consolidated financial statements, and associated management's discussion and analysis can be viewed under the company's profile on SEDAR, and will also be made available on the company's website.

About Herbal Dispatch Inc.

The company owns and operates leading cannabis e-commerce platforms and is dedicated to providing top-quality cannabis to informed consumers at affordable pricing. The company's flagship cannabis marketplace is a trusted source for exclusive access to small-batch craft cannabis flower and a wide-array of other product formats.

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