13:44:53 EDT Tue 11 Aug 2026
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Restart Life Sciences Corp (2)
Symbol HEAL
Shares Issued 62,356,542
Close 2026-08-10 C$ 0.075
Market Cap C$ 4,676,741
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Restart's Holy Crap starts production on protein line

2026-08-11 11:53 ET - News Release

Mr. Steve Loutskou reports

RESTART LIFE SCIENCES ANNOUNCES PRODUCTION LAUNCH OF NEW HOLY CRAP PROTEIN LINE

Restart Life Sciences Corp.'s wholly owned subsidiary, Holy Crap Foods Inc., has officially commenced commercial production of its highly anticipated new protein-focused product line. This marks a significant milestone in the company's product development road map and underscores its core focus on revenue generation, scalable innovation, and expanding its better-for-you functional food portfolio.

The initial rollout of the new protein line features two dynamic flavours formulated to capitalize on emerging consumer shopping patterns and the growing demand for plant-based nutrition. The products will be offered in 320-gram packages, providing eight servings per package, and include:

  • Pineapple Coconut: a nutrient-dense blend featuring 10 grams of high-quality protein, gluten-free oats and Holy Crap's signature organic superseed blend, designed for sustained energy and optimal gut health;
  • Banana Cocoa: a rich, functional breakfast and snacking option packed with gluten-free oats and the brand's superseed blend.

The protein line is aimed to become a permanent offering in the company's portfolio and represents just the first of many new SKUs (stock-keeping units) currently transitioning from the research and development phase into commercial production. Furthermore, depending on distribution and sales performance over the next few months, the company has already commenced the predevelopment of additional protein SKUs to preemptively expand the line if early sales are strong.

Manufacturing is being seamlessly executed at Holy Crap's certified facility in Gibsons, B.C. The in-house production capabilities, which operate under recognized Organic, Kosher and non-GMO (genetically modified organism) certifications, provide the company with immense strategic flexibility, robust margin protection and the capacity required to support rapid market expansion.

The new protein products will officially debut to consumers next month, aligning with the highly anticipated launch of Holy Crap's updated digital e-commerce platform. As detailed in the company's recent strategic updates, the new website will be fully integrated with advanced artificial intelligence (AI) technology. The AI-driven platform will harness predictive consumer behaviour models and next-generation customer relationship management (CRM) features to streamline digital operations, personalize the shopping experience and efficiently scale on-line sales.

"The production launch of our new protein line is a testament to the operational efficiency and manufacturing capabilities we have built at our Holy Crap facility," stated Steve Loutskou, chief executive officer of Restart Life Sciences. "By combining product innovation with our upcoming AI-driven e-commerce platform, we are positioning the company to capture market share across both digital and traditional retail channels in North America. This is just the beginning of a larger pipeline of new SKUs designed to drive sustainable revenue generation and bring exceptional value to our shareholders."

Restart Life Sciences would like to thank its shareholders for their ongoing support as the company advances its mission and continues to execute on its strategy.

In a separate corporate update, the company announces that Khavita Harrycharran has resigned as a director of Restart Life effective immediately, however, she remains with the company as a consultant.

About Restart Life Sciences Corp.

Restart Life Sciences is a Canadian-based life sciences company listed on the Canadian Securities Exchange.

About Holy Crap Foods Inc.

Holy Crap Superseed Cereal and Holy Crap Superseed Oatmeal are premium functional food brands offering nutrient-dense, clean-label products made with simple, high-quality ingredients. Based in Gibsons, B.C., the brand has built a loyal and growing customer base across Canada, driven by strong consumer trust and repeat purchases.

Positioned within the fast-growing gut health and wellness category, Holy Crap's gluten-free, non-GMO, high-fibre products support digestive health and sustained energy, while gaining traction as a trusted, everyday solution for health-conscious consumers.

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