Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES REAL ESTATE LOCATION FOR MULTI-UNIT FRANCHISEE IN MONTREAL'S MILE END

Happy Belly Food Group Inc.'s Heal Wellness brand has secured a new real estate location for a multiunit franchisee in Montreal's Mile End neighbourhood, within the borough of Le Plateau-Mont-Royal, Que. The location will further strengthen Heal's presence in the greater Montreal area and support its continued expansion across Quebec. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

Mile End in Montreal's Plateau-Mont-Royal is a densely populated, walkable community with a mix of young professionals and students and an established reputation as a culinary destination. The neighbourhood attracts both loyal locals and year-round tourists drawn to its iconic food culture, supporting consistent foot traffic. With its vibrant, trend-conscious population and appetite for fresh, convenient food options, Mile End offers a compelling setting for Heal Wellness's acai bowls, smoothies and smoothie bowls, positioning the brand to build a loyal customer base within one of Montreal's most dynamic dining districts.

"Montreal is one of Canada's most iconic food cities, and Mile End is a natural fit for Heal's restaurant culture," said Sean Black, chief executive officer of Happy Belly Food Group. "Our approach has always been to match the right franchisees with the right properties in communities where we see demand for Heal's fresh acai bowls, smoothie bowls and smoothies. Securing this location with a multiunit franchisee advance that strategy as we continue to expand our presence in Quebec.

"Our franchising platform supports our partners through site selection, operational training, marketing and ongoing business development," added Mr. Black. "As we secure additional locations, our focus remains on helping franchisees move from development to opening and building lasting relationships with customers in each community we serve."

Heal Wellness continues to expand rapidly across Canada and into the United States, strengthening its position as a leading acai and smoothie bowl brand and a key driver of growth within Happy Belly's broader portfolio of emerging restaurant brands. With 55 locations open and operating and 459 units in its development pipeline under signed development agreements, Heal has a substantial foundation for continued, predictable expansion. Happy Belly remains focused on translating this development pipeline into operating restaurants and creating long-term value for its shareholders.

"We are just getting started," said Mr. Black.

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