Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF ITS 54TH LOCATION IN CALGARY'S CROWFOOT VILLAGE

Happy Belly Food Group Inc. will hold the grand opening of its 54th Heal Wellness location on Oct. 17, 2026, at 151 Crowfoot Terrace NW, Calgary, Alta. Located in Crowfoot, one of northwestern Calgary's premier retail and commercial destinations, this new location further strengthens Heal's presence in the province of Alberta. Heal Wellness is a quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies.

"The grand opening of Heal in Crowfoot marks another step forward in our expansion across Alberta and our disciplined approach to organic growth," said Sean Black, chief executive officer of Happy Belly. "Crowfoot's established residential communities, strong household incomes and active retail environment make it a compelling fit for Heal. We look forward to bringing our fresh smoothie bowls, acai bowls and smoothies to residents and visitors seeking convenient options that complement a busy and active lifestyle."

Crowfoot serves Calgary's growing northwestern communities, combining established residential neighbourhoods with a major regional shopping centre, convenient CTrain access, and a broad mix of national retailers, restaurants, entertainment and professional services. Strong household incomes, daily traffic and year-round consumer activity provide an attractive setting for Heal's wellness-focused menu. The location positions the brand to serve families, commuters, students and shoppers seeking fresh, convenient food throughout the day.

"Alberta remains an important growth market for Heal as we continue to secure strong locations and expand our presence throughout Western Canada," added Mr. Black. "Crowfoot reflects our disciplined approach to matching the brand with communities where we see a strong demographic fit and the potential to build lasting customer relationships."

Heal Wellness continues to expand across Canada and into the United States as part of Happy Belly's portfolio of emerging restaurant brands. The company's growth strategy combines new franchise partnerships with continued investment from existing operators, supported by brand-specific operating expertise and a platform designed to help franchisees grow across multiple locations and concepts.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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