11:45:19 EDT Mon 21 Sep 2026
Enter Symbol
or Name
USA
CA



Happy Belly Food Group Inc
Symbol HBFG
Shares Issued 160,206,762
Close 2026-09-18 C$ 1.51
Market Cap C$ 241,912,211
Recent Sedar+ Documents

Happy Belly signs 25-unit Ghost Taco deal in Atlantic

2026-09-21 11:20 ET - News Release

Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S GHOST TACO BRAND SIGNS 25-UNIT AREA DEVELOPMENT AGREEMENT FOR ATLANTIC CANADA

Happy Belly Food Group Inc. has signed a 25-unit area development agreement for Ghost Taco across Atlantic Canada, encompassing New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. The agreement provides for the development of new franchised Ghost Taco locations throughout the Atlantic provinces, bringing the total number of Ghost Taco units under area development agreements to 120 across seven Canadian provinces.

"Atlantic Canada represents an exciting next step in Ghost Taco's national expansion," said Sean Black, chief executive officer of Happy Belly. "Building on our area development agreements for Ontario, Alberta and British Columbia, this new 25-unit agreement extends our reach into four additional provinces while providing the brand with a meaningful opportunity to introduce Ghost Taco's bold, Mexican-inspired menu to new communities throughout the Atlantic provinces."

"We are pleased to expand our relationship with David Wilson, who will lead Ghost Taco's area development across Atlantic Canada, building on his success in introducing Heal Wellness and Rosie's Burgers in the region," added Mr. Black. "Working with a development partner who already knows our platform provides continuity as we bring another Happy Belly brand to the Atlantic provinces. Our focus with David will be on selecting the right franchise partners and securing the right real estate supported by Happy Belly's operating infrastructure."

Happy Belly's growth strategy continues to focus on partnering with experienced operators and area developers to expand its portfolio of emerging restaurant brands through an asset-light franchise model. The company believes this approach provides a scalable path to growth while leveraging the operating experience, infrastructure and local market knowledge of its development partners.

"With 120 units now in development across Canada for Ghost Taco. Our focus is on supporting Sam and her team as they work to convert these commitments into operating restaurants while maintaining the food quality and guest experience that define the brand. We look forward to working with our development partners to open stores and continuing to pursue additional opportunities across North America.

"We are just getting started," added Mr. Black.

About Ghost Taco

Ghost Taco is an Ontario-based fast-casual restaurant brand serving bold, Mexican-inspired tacos, bowls, sides and desserts. Founded by Samantha Buckley, Grant Buckley and Steve Tallas as a pop-up, Ghost Taco has grown into a distinctive multilocation concept known for its playful unauthentic Mexican positioning, memorable brand identity and loyal customer following. Today, the brand continues to expand from its Ontario base through a scalable franchise model, with established locations in markets including Newmarket, Kingston, Whitby, Peterborough and Barrie, and new development planned across Canada.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, iQ Food Co. and others.

We seek Safe Harbor.

© 2026 Canjex Publishing Ltd. All rights reserved.