14:04:09 EDT Tue 15 Sep 2026
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Happy Belly Food Group Inc
Symbol HBFG
Shares Issued 160,206,762
Close 2026-09-14 C$ 1.45
Market Cap C$ 232,299,805
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Happy Belly's Ghost Taco signs 45-unit development deal

2026-09-15 12:11 ET - News Release

Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S GHOST TACO BRAND SIGNS 45-UNIT AREA DEVELOPMENT AGREEMENT FOR ONTARIO

Happy Belly Food Group Inc. has signed a 45-unit area development agreement for the province of Ontario for Ghost Taco. The agreement provides for the development of new franchised Ghost Taco locations throughout Ontario and represents a significant milestone in the company's plans to accelerate the growth of the brand following Happy Belly's recently completed acquisition of a 50-per-cent interest in Ghost Taco.

Ghost Taco is a fast-growing Ontario-based fast-casual restaurant brand specializing in bold, Mexican-inspired tacos, bowls, sides and desserts. Founded by Samantha Buckley, Grant Buckley and Steve Tallas as a pop-up, Ghost Taco has grown into a distinctive multilocation concept with a playful "unauthentic Mexican" positioning, strong local following and memorable brand identity. The brand currently has established locations across Ontario, including Newmarket, Kingston, Whitby, Peterborough and Barrie.

"Ontario is Ghost Taco's home market, and we believe there is tremendous opportunity available to grow this brand across the province," said Sean Black, chief executive officer of Happy Belly. "Ghost Taco has all the characteristics we look for when scaling an emerging restaurant concept: people, product and process. Ghost Taco has great founders, an exceptional product, a differentiated brand identity and a format that we believe is highly scalable."

"The opportunities with Happy Belly continue, and I am extremely excited to once again work with Sean Black and the Happy Belly team, this time to grow Ghost Taco throughout Ontario," said Scott Grandin, area developer. "Ghost Taco immediately stood out to me as a brand with tremendous potential. The food is outstanding, the branding is unique and the concept has developed an incredibly loyal following in the communities where it currently operates."

Happy Belly's growth strategy continues to focus on partnering with experienced operators and area developers to expand its portfolio of emerging restaurant brands through an asset-light franchise model. The company believes this approach provides a scalable path to growth while leveraging the operating experience, infrastructure and local market knowledge of its development partners.

"When you combine an experienced development partner with the founders of Ghost Taco and the infrastructure of Happy Belly, we believe we have the right ingredients to build something very meaningful across Ontario. With this agreement in place for Ontario our focus now turns to securing further deals across Canada.

"We are just getting started," added Mr. Black.

About Ghost Taco

Ghost Taco is an Ontario-based fast-casual restaurant brand serving bold, Mexican-inspired tacos, bowls, sides and desserts. Founded by Samantha Buckley, Grant Buckley and Mr. Tallas as a pop-up, Ghost Taco has grown into a distinctive multilocation concept known for its playful unauthentic Mexican positioning, memorable brand identity and loyal customer following. Today, the brand continues to expand across Ontario through a scalable franchise model, with locations in markets including Newmarket, Kingston, Whitby, Peterborough and Barrie.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, iQ Food Co. and others.

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