Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES REAL-ESTATE LOCATION FOR MULTI-UNIT FRANCHISEE IN BELLEVILLE, ONTARIO

Happy Belly Food Group Inc.'s Heal Wellness quick-service restaurant (QSR) brand has secured a new real-estate location in Belleville, Ont., for the multiunit franchise group led by Alex Rechichi and Bedford Park Capital. The location was secured as part of Heal's largest multiunit franchise agreement to date for 45 locations across Ontario, Manitoba and Saskatchewan. Heal Wellness is a fast-growing QSR brand specializing in fresh smoothie bowls, acai bowls, smoothies, and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

Located in Southeastern Ontario along the Bay of Quinte, Belleville is a growing regional centre with a strong residential base, established commercial activity and convenient access to the Highway 401 corridor. The city is home to Loyalist College's Belleville campus, whose student community adds a meaningful customer demographic to the market seeking convenient and better-for-you food options that fit busy student schedules. Combined with Belleville's population the presence of Loyalist College further strengthens the market for Heal's smoothie bowls, acai bowls and smoothies menu offerings.

"Securing this newest Heal real-estate location in Belleville marks another important step in our Ontario expansion," said Sean Black, chief executive officer of Happy Belly Food Group. "Belleville provides a compelling platform with its growing population, established residential communities and strong student community. Combined with the city's connectivity across Southeastern Ontario, these market fundamentals align well with Heal's offering and further demonstrate the scalability of the brand across communities that combine strong local demographics with meaningful student populations.

"Heal Wellness continues to expand rapidly across Canada and into the United States, strengthening its position as a leading acai and smoothie bowl brand," said Mr. Black. "Heal remains a key driver of growth within Happy Belly's broader portfolio of retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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