Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN TORONTO'S FINANCIAL DISTRICT AT FIRST CANADIAN PLACE

Happy Belly Food Group Inc. is holding the grand opening of its newest Rosie's Burgers restaurant this Monday, Aug. 10, 2026, located in downtown Toronto's First Canadian Place, Ontario. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Toronto represents another high-quality market for Rosie's as we continue accelerating our expansion across North America," said Sean Black, chief executive officer of Happy Belly. "Our franchise model is designed to scale alongside operators who share our commitment to operational excellence and an exceptional guest experience. This newest location will be operated by one of our experienced multiunit operators in the heart of Toronto's Financial District. It reinforces the strength of our franchise system, our disciplined site selection approach and the growing demand for Rosie's across the province. We believe the brand is well positioned to continue expanding in markets supported by favourable demographics, consistent daily demand and strong business fundamentals."

This Toronto location is situated in First Canadian Place in the heart of downtown Toronto's central business district. Its central location and steady flow of professionals, residents, and visitors provide an ideal fit for Rosie's nostalgic smash burger offering.

Rosie's Burgers is in a strong phase of national expansion, with 18 locations open as of Aug. 10, and more than 112 secured under multiunit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven record in the burger category, a high performing franchise model, and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand. The company's dual-expansion strategy combining franchised growth with targeted corporate store openings underscores its commitment to disciplined, predictable growth as the company advances toward becoming Canada's leading restaurant consolidator.

"We are just getting started," said Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From the company's smash burgers and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands.

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