Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN COUNTRY HILLS, CALGARY

Happy Belly Food Group Inc. will open its newest Heal Wellness location, located at unit 256, 388 Country Hills Blvd., Calgary, this Saturday, Aug. 1, 2026. This location will be operated by a Happy Belly multiunit, multibranded franchisee. The opening further expands Heal's presence in Alberta and strengthens the brand's growing footprint across Western Canada. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls, smoothies and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

Located in Country Hills, the company's newest Heal Wellness location is positioned within one of north Calgary's established residential and commercial corridors. The surrounding area brings together a strong local residential base, growing neighbourhoods, schools, recreation facilities, retail destinations, restaurants, professional services and convenient access to major transportation routes. The location is well positioned to serve families, professionals, commuters, students and active, health-conscious consumers from Country Hills and the surrounding north Calgary communities. The area's combination of established neighbourhoods, continued residential growth and demand for convenient better-for-you dining options creates an ideal environment for Heal's smoothie bowls, acai bowls, smoothies and other health-focused menu offerings.

"Opening our newest Heal location in Country Hills marks another important milestone in the brand's continued expansion across Alberta and Western Canada," said Sean Black, chief executive officer of Happy Belly Food Group. "Country Hills provides an excellent platform for Heal, with its established residential base, growing surrounding communities, strong retail activity and convenient connectivity across north Calgary. The market's combination of families, professionals, commuters, schools, recreation facilities and complementary businesses aligns well with Heal's functional, convenient and grab-and-go offering. We believe these fundamentals support strong long-term potential for this location and further demonstrate the scalability of Heal across suburban and community-focused markets throughout Canada.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 47 locations open after this grand opening, and more than 161 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal currently offers a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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