Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR ANNOUNCES THE GRAND OPENING OF ITS NEWEST LOCATION IN DOWNTOWN TORONTO, ONTARIO

Happy Belly Food Group Inc. will hold the grand opening of its newest Heal Wellness location, located at 14 York St., in Toronto's downtown core in Ontario on Saturday, July 18, 2026. This location is being opened by the franchise group led by Alex Rechichi and Bedford Park Capital, which entered into Heal's largest multiunit franchise agreement to date for 45 locations across Ontario, Manitoba and Saskatchewan. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls, smoothies, and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

Being located on York Street in downtown Toronto, Happy Belly's newest Heal Wellness location is positioned in the heart of one of Canada's busiest tourism, entertainment and commercial districts. The surrounding area benefits from significant year-round pedestrian traffic generated by nearby office towers, condominium communities, transit connections and major attractions, including the CN Tower, Ripley's Aquarium of Canada, The Rec Room and Rogers Centre, home of the Toronto Blue Jays. Its proximity to Union Station, the PATH network, Scotiabank Arena and Toronto's waterfront further attracts a diverse mix of residents, commuters, office workers, event attendees and international visitors. This combination of population density, tourism activity and consistent daily traffic creates an ideal environment for Heal's convenient, better-for-you smoothie bowls, acai bowls, smoothies and other health-focused menu offerings.

"Opening this new Heal location in downtown Toronto marks another important milestone in the brand's Ontario expansion and in the rollout of our 45-location multiunit franchise agreement with the group led by Alex Rechichi and Bedford Park Capital," said Sean Black, chief executive officer of Happy Belly Food Group. "Downtown Toronto provides an exceptional platform for Heal, with its dense and diverse customer base, strong pedestrian and transit traffic, and steady flow of residents, professionals, students, visitors and health-conscious consumers. The market's combination of residential density, office activity, universities and colleges, fitness facilities, retail, hospitality, and entertainment aligns well with Heal's functional, convenient and grab-and-go offering. We believe these fundamentals support strong long-term potential for this location and further demonstrate the scalability of Heal across high-traffic urban markets.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 45 locations now open and more than 163 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods such as acai, pitaya, goji berries, chia seeds and more.

Franchising

For franchising inquiries, please see Happy Belly's website or contact the company at hello@happybellyfg.com.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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