Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS SECURES REAL ESTATE LOCATION IN CALGARY'S CROWFOOT CROSSING

One of Happy Belly Food Group Inc.'s experienced multiunit, multibranded franchisees has secured a prime real estate location for Rosie's Burgers in Crowfoot, Calgary, Ala. This location is another positive step forward as the company continues Rosie's expansion throughout Western Canada and further demonstrates the company's disciplined franchise growth strategy by partnering with experienced operators capable of developing multiple brands and multiple locations within the Happy Belly portfolio. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Securing a premium location in Crowfoot Crossing with one of our experienced multiunit, multibranded franchisees represents exactly how we intend to grow Rosie's across Canada," said Sean Black, chief executive officer of Happy Belly Food Group. "We continue to attract operators who recognize the strength of our brands, our operating systems and our disciplined approach to franchise development. Expanding relationships with franchisees who are committed to developing multiple concepts within the Happy Belly ecosystem creates meaningful long-term value for both our partners and our shareholders."

Crowfoot is one of Calgary's premier retail and commercial destinations, serving the city's rapidly growing northwest communities. Anchored by a major regional shopping centre and surrounded by established residential neighborhoods, Crowfoot benefits from exceptional daily traffic, strong household incomes, convenient CTrain access, and a broad mix of national retailers, restaurants, entertainment and professional services. Its combination of dense residential population, destination retail appeal and year-round consumer activity creates an ideal environment for Rosie's Burgers, positioning the brand to become a convenient neighbourhood favourite for residents, commuters, families, students and visitors alike.

The company continues to focus on expanding Rosie's footprint through a disciplined approach to franchising, targeting high-quality real estate and experienced operators across key Canadian markets. Alberta remains an important growth market for the company as Happy Belly continues to strengthen its presence throughout Western Canada while advancing Rosie's toward becoming Canada's leading smash burger brand.

Rosie's Burgers is entering a strong phase of national expansion, with 16 locations currently open and more than 114 secured under multiunit and area development agreements across Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan. This growing footprint positions the brand for continued rapid expansion. Backed by a proven operating model, experienced franchise partners and a disciplined approach to growth, Rosie's is well positioned to become Canada's leading smash burger brand. This momentum is supported by Happy Belly's broader platform, which now includes 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction and operation. The company's dual expansion strategy, combining franchised growth with targeted corporate store openings, underscores the company's commitment to disciplined, predictable growth as the company advances toward becoming Canada's leading restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From our Smashburger's and French fries to strawberry shakes and onion rings -- Rosie's is all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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