Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES A REAL ESTATE LOCATION IN THE CITY OF COLLINGWOOD, ONTARIO

Further to Happy Belly Food Group Inc.'s press release on Sept. 15, 2025, announcing a franchisee for the city of Collingwood, it has now secured a real estate location for that franchisee with a planned opening for fall 2026. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

Collingwood, Ont., is a well-established four-season destination on the southern shores of Georgian Bay, supported by a strong mix of local residents, seasonal visitors, tourists and active lifestyle consumers. The city's vibrant downtown, growing residential base, proximity to Blue Mountain and access to year-round recreation, including skiing, cycling, trails, waterfront activities and cottage-country traffic, create a compelling market for Heal's convenient, better-for-you meals. With its strong hospitality, retail and tourism fundamentals, Collingwood offers the ideal mix of families, professionals, students, weekend visitors and health-conscious consumers who embrace fresh smoothie bowls, acai bowls and clean-ingredient smoothies as part of their daily routines.

"Securing a real estate location for our franchisee in Collingwood further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Ontario's high-growth urban, suburban and destination markets," said Sean Black, chief executive officer of Happy Belly Food Group. "This location reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographic, lifestyle and traffic fundamentals. Collingwood benefits from a growing local population, a vibrant tourism economy and a well-balanced mix of residents, families, visitors and active lifestyle consumers seeking convenient, health-forward food options. These characteristics align well with Heal's functional, grab-and-go offering and support sustainable, long-term unit performance.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 43 locations now open and more than 165 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offer a diverse range of smoothie bowls and smoothies. Heal takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Heal Wellness's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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