Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS SECURES GREATER MONTREAL'S FIRST SOUTH SHORE REAL-ESTATE LOCATION IN LONGUEIL'S GREENFIELD PARK, QUEBEC

Happy Belly Food Group Inc.'s multiunit franchise partner, Carma Hospitality, has secured a third real-estate location for Rosie's Burgers in Longueil's Greenfield Park, Que. This will be Rosie's first South Shore real-estate location in Quebec. This location represents the franchisee's third secured location under a contractually committed 10-unit development agreement for Rosie's in Quebec, marking continued progress in the brand's expansion within the province. The company expects this location to open later in 2026. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Securing a Rosie's location on Montreal's South Shore marks an exciting foothold for the brand in one of Longueuil's busiest and most established commercial areas, and is another meaningful step forward in our Quebec expansion strategy," said Sean Black, chief executive officer of Happy Belly Food Group. "To see a franchisee expand with us across multiple brands and multiple units is a strong validation of our operating model, the quality of our brand portfolio and the long-term opportunity we are building at Happy Belly."

Greenfield Park combines a dense residential base, strong family-oriented demographics and high everyday consumer traffic within one of Longueuil's most established commercial corridors. Located in the heart of the South Shore, Longueuil serves a large and growing market of more than 254,000 residents, while the broader agglomeration reaches over 430,000 people annually through its communities, commuters, shoppers, students, families and professionals. Greenfield Park's mix of local residents, bilingual community, nearby retail nodes and steady traffic along key arteries such as Boulevard Taschereau creates an ideal setting for Rosie's Burgers. With its convenient access, strong suburban density and repeat local customer base, Rosie's is well positioned to become a go-to neighbourhood burger destination for the South Shore.

The company continues to focus on expanding Rosie's footprint through a disciplined approach to franchising, targeting high-quality real estate and experienced operators across key Canadian markets. The company's Quebec expansion is a strategic priority as Happy Belly grows its presence nationally and advances Rosie's toward becoming the leading smash burger brand in Canada.

Rosie's Burgers is entering a strong phase of national expansion, with 16 locations currently open and more than 114 secured under multiunit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven record in the burger category, a high performing franchise model and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand.

This momentum is supported by Happy Belly's broader platform, which now includes 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction and operation. The company's dual-expansion strategy -- combining franchised growth with targeted corporate store openings -- underscores the company's commitment to disciplined, predictable growth as it advances toward becoming Canada's leading restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From Rosie's Smashburger's and French fries to strawberry shakes and onion rings -- it is all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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