Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES A REAL ESTATE LOCATION IN THE CITY OF RICHMOND HILL, ONTARIO

Happy Belly Food Group Inc.'s wholly owned subsidiary, Heal Wellness, has secured a real estate location for its existing Richmond Hill franchisee. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

Richmond Hill, Ont., combines an affluent, health-conscious, family oriented population with strong daytime and commuter traffic in the heart of York region. The city is populated with a large core of residents who are in the prime demographic target for Heal, representing a customer base for convenient, better-for-you meals and snacks. With its diverse, urban-suburban community, strong household base, and proximity to offices, schools, fitness studios, shopping plazas and major corridors, Richmond Hill offers the ideal mix of families, professionals, students and active lifestyle consumers who are likely to embrace fresh smoothie bowls, acai bowls and clean-ingredient smoothies as part of their daily routines.

"Securing a real estate location for our franchisee further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Ontario's high-growth urban and suburban markets," said Sean Black, chief executive officer of Happy Belly Food Group. "This location reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographic and traffic fundamentals. The City of Richmond Hill benefits from steady population growth, a growing commercial base, and a well-balanced mix of residents and families seeking convenient, health-forward food options. These characteristics align well with Heal's functional, grab-and-go offering and support sustainable, long-term unit performance.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand," said Mr. Black. "With 42 locations now open and more than 166 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. It currently offers a diverse range of smoothie bowls and smoothies. It takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. Its smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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