16:46:59 EDT Thu 21 May 2026
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Happy Belly Food Group Inc
Symbol HBFG
Shares Issued 148,249,266
Close 2026-05-20 C$ 1.39
Market Cap C$ 206,066,480
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Happy Belly franchisee to open new Rosie's in Toronto

2026-05-21 13:00 ET - News Release

Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S ROSIE'S BURGERS SECURES REAL-ESTATE LOCATION IN BROOKFIELDS FIRST CANADIAN PLACE, TORONTO

Happy Belly Food Group Inc.'s multiunit franchise partner has secured a real-estate location for Rosie's Burgers in Brookfields First Canadian Place, in the heart of Toronto's financial district. Construction will begin later this quarter, and the company expects this location to open later in 2026. Rosie's is a boutique quick-service restaurant brand known for its signature smash burgers, golden fries, poutine, onion rings and classic milkshakes -- delivering nostalgic flavours in vibrant, neighbourhood-driven locations.

"Securing a Rosie's location in the heart of Toronto's financial district is another meaningful step forward in our Ontario expansion strategy," said Sean Black, chief executive officer of Happy Belly Food Group. "To see a franchisee expand with us across multiple locations is a strong validation of our operating model, the quality of our brand portfolio and the long-term opportunity we are building at Happy Belly."

The company continues to focus on expanding Rosie's footprint through a disciplined approach to franchising, targeting high-quality real estate and experienced operators across key Canadian markets. The company's national expansion of Rosie's is a strategic priority as Happy Belly grows its presence nationally and advances Rosie's toward becoming the leading smash burger brand in Canada.

Rosie's Burgers is entering a strong phase of national expansion, with 16 locations currently open, and more than 114 secured under multiunit and area development agreements across key provinces, including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba and Saskatchewan. This growing footprint positions the brand to scale rapidly in the years ahead. Backed by a proven record in the burger category, a high performing franchise model and a solid foundation of organic growth, Rosie's is well on its way to becoming Canada's leading smash burger brand.

This momentum is supported by Happy Belly's broader platform, which now includes 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction and operation. The company's dual-expansion strategy -- combining franchised growth with targeted corporate store openings -- underscores the company's commitment to disciplined, predictable growth as it advances toward becoming Canada's leading restaurant consolidator.

"We are just getting started," added Mr. Black.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love and crave. From its Smashburger's and French fries to strawberry shakes and onion rings -- it is all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands. The company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food and others.

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