Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES REAL ESTATE LOCATION FOR MULTI-UNIT FRANCHISEE IN THE CITY OF HALIFAX, NOVA SCOTIA

Further to the May 28, 2025, news release announcing the signing of a franchise agreement for Heal Wellness in the province of Nova Scotia, Heal Wellness, its fresh smoothie bowl, acai bowl and smoothie quick-serve restaurant brand, has secured a real estate location in the city of Halifax, N.S. This location represents the first of two planned Heal Wellness locations in Halifax for multiunit franchisee Wade Bruce and is expected to open in third quarter 2026.

Halifax, N.S., is an attractive market for Heal Wellness, supported by strong population growth, a young and active demographic profile, and a growing demand for convenient, better-for-you food options. As the largest urban centre in Atlantic Canada, Halifax continues to attract students, young professionals, families and newcomers, creating a strong customer base for Heal's fresh smoothie bowls, acai bowls, smoothies and wellness-focused quick-serve menu. With a significant working age population, a vibrant downtown core, major universities, health care and government employment hubs, and an increasingly health-conscious consumer base, Halifax provides an ideal environment for Heal Wellness to expand its presence in Atlantic Canada as it further advances its disciplined, asset-light growth strategy.

"We are very pleased to announce that Wade has secured real estate for his first Heal Wellness location in Halifax," said Sean Black, chief executive officer of Happy Belly. "This is an important next step following the previously announced signing of his franchise agreement for the city. Halifax continues to be an important city for our Atlantic Canada expansion. Each secured real estate location strengthens our national growth pipeline and brings us one step closer to bringing Heal's product offering to more cities in Atlantic Canada. As we continue to scale Heal and the rest of Happy Belly's portfolio of emerging brands, our focus remains on executing with the 3Ps: people, product and process.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 39 locations open and more than 169 in development, Heal contributes to Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," said Mr. Black.

About Happy Belly Food Group Inc.

Happy Belly is a leader in acquiring and scaling emerging food brands across Canada.

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