Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS QSR SECURES REAL ESTATE LOCATION FOR MULTI-UNIT FRANCHISEE IN SYLVAN LAKE, ALBERTA

Happy Belly Food Group Inc.'s Heal Wellness brand has secured a real estate location in Sylvan Lake, Alta. This location will be owned and operated by an existing franchisee as they become a multiunit franchisee. This location further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Alberta's high-growth urban and suburban markets. Heal Wellness is a fast-growing quick-service restaurant (QSR) brand specializing in fresh smoothie bowls, acai bowls and smoothies, built around clean ingredients and a better-for-you lifestyle.

"The securing of our newest location in Sylvan Lake reflects our continued focus on expanding Heal into strong, community-oriented markets with favourable demographic and traffic fundamentals," said Sean Black, chief executive officer of Happy Belly Food Group. "Sylvan Lake, Alberta, combines a growing local customer base with steady tourism demand and a lifestyle that naturally aligns with health, recovery and wellness services. With its lakefront identity Sylvan Lake draws over 1.5 million visitors annually, creating both repeat local clients and seasonal traffic for Heal Wellness."

Its reputation as "Alberta's favourite beach town," combined with recreation, family-friendly tourism, locally owned shops and a young, active community, makes it a natural fit for the company's Acai and smoothie wellness brand that will serve residents, weekend visitors, athletes, busy parents and vacationers seeking convenient, health-forward food options. These characteristics align well with Heal's functional, grab-and-go offering and support sustainable, long-term unit performance.

Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR (quick-service restaurant) concepts accelerates across major Canadian cities. With a scalable format, strong unit economics and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across Western Canada while expanding into additional Canadian and United States markets.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 39 locations open and more than 169 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. Heal Wellness currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. The company's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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