Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S YOLKS BREAKFAST SIGNS 15 UNIT AREA DEVELOPMENT AGREEMENT FOR ALBERTA

Happy Belly Food Group Inc. has signed an area development agreement for the province of Alberta. The contractual agreement will deliver 15 new locations of Yolks Breakfast, a boutique restaurant brand serving delicious breakfast, brunch and lunch. With this addition, the company's emerging brand portfolio now has 681 units under development agreements, clearly setting the path forward for several years of predictable organic growth for Happy Belly.

"Leveraging the strong franchising interest in British Columbia, Ontario, Quebec and the Atlantic provinces, we are excited to develop Alberta under an official area development agreement as we look forward to expanding Yolks into a leading national brand. By incorporating another province and securing 15 more units under development, our rollout now totals 76 contractually committed Yolks Breakfast units across nine provinces. Our plan is to have Yolks become a recognized national brand in every province across Canada," said Sean Black, chief executive officer of Happy Belly.

"This strategic move sets the course for growth of our Yolks brand over the coming years, as we continue to focus on delivering organic development in our backyard and expand our national footprint. We believe our multibranded portfolio will continue to deliver strong results and help us continue to secure some of the best available real estate in the country.

"Further establishing our presence in Western Canada reinforces our accelerated franchising program and business model as a highly effective platform for scaling emerging brands, as reflected in our portfolio's organic growth. With breakfast continuing to rank among the fastest-growing segments in the restaurant industry, we remain committed to an aggressive expansion strategy for Yolks. Our proven model is generating strong interest from prospective franchisees, and as our plans progress, we look forward to sharing details on our initial real estate locations.

"This momentum is further supported by Happy Belly's broader platform, which includes 681 contractually committed locations across multiple emerging brands at various stages of development, construction and operation. Our dual expansion strategy, combining franchised growth with targeted corporate store openings highlights our focus on disciplined, predictable growth as we advance toward becoming Canada's leading restaurant consolidator.

"We are just getting started," said Mr. Black.

About Yolks Breakfast

Chef Steve Ewing is a strong proponent of breakfast -- it is his favourite meal of the day -- which is why it is so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free range, but the bacon is local and the hollandaise is not some quickie version, but the real deal, just one fast whisking away from le cordon bleu. Even the dijon is made in-house!

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands across Canada.

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