Mr. Sean Black reports

HAPPY BELLY FOOD GROUP'S HEAL WELLNESS SIGNS SECOND FRANCHISE AGREEMENT FOR THE CITY OF OTTAWA, ONTARIO

Happy Belly Food Group Inc.'s Heal Wellness brand has signed a franchise agreement for the city of Ottawa, marking the second franchisee signed for the region and further advancing the brand's strategic growth across Canada. Heal is a quick-service restaurant (QSR) specializing in fresh smoothie bowls, acai bowls and smoothies.

"We are excited to deepen our presence in Ottawa once again with the signing of our second franchise agreement for Heal," said Sean Black, chief executive officer of Happy Belly. "Heal continues to build momentum, expanding its development pipeline through a steady cadence of new franchise agreements and strategic real estate signings nationwide. We're excited to bring our fresh, feel-good menu to this vibrant community once again -- joining our other beloved Ottawa brands, Pirho Fresh Greek Grill, Yolks Breakfast and Via Cibo Italian Street Food -- as we continue advancing our mission to build Canada's leading portfolio of emerging food brands.

"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading acai and smoothie bowl brand. With 37 locations now open and more than 171 in development, Heal contributes to Happy Belly's broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction and operation. Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders.

"We are just getting started," said Mr. Black.

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. The company currently offers a diverse range of smoothie bowls and smoothies. Heal Wellness takes pride in meticulously selecting every superfood ingredient on its menu to fuel the body, including acai smoothie bowls, smoothies and superseed grain bowls. The company's smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds and more.

About Happy Belly Food Group Inc.

Happy Belly Food Group is a leader in acquiring and scaling emerging food brands.

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